LATEST SEO NEWS, TIPS AND INSIGHTS

Don’t get left behind. Our SEO specialists share the latest SEO strategies, Google updates, company news and how we’re winning big for our clients.
AI
Learn why SEO remains essential for AI search. Combining traditional SEO with AI optimization boosts visibility in ChatGPT, Google AI, and other platforms.
Lawrence Hitches
August 28, 2025
Content Marketing
Master SEO copywriting with fresh perspectives. Learn keyword integration, content structure, and user intent to create SEO-friendly content that ranks.
Josh O' Dwyer
August 22, 2025
Beyond The Fold
From aerospace engineering to eco-conscious ecomm, how B2C Furniture grew with patience, purpose, and no outside investment.
Beyond The Fold
August 20, 2025
eCommerce SEO
ne of the biggest Google ranking factors is site speed. Customers simply won’t wait another second. Here are some ways to give some juice to your store.
Lawrence Hitches
August 14, 2025
Ready to level up your SEO?
CATEGORIES
Discover the key differences between white hat and black hat SEO. Learn ethical strategies to boost your SERP ranking and avoid penalties.
Harry Sanders
April 14, 2020
Find out why SEO is crucial for driving organic traffic and increasing your website's visibility. Explore effective strategies to improve your search engine ranking.
Harry Sanders
February 28, 2020
Understand how Information Architecture (IA) and SEO collaborate to enhance your website’s performance. Learn effective strategies for optimising both.
Harry Sanders
February 23, 2020
Boost your SEO with effective title tags and meta descriptions. How to craft compelling tags to attract more traffic and enhance search visibility.
Harry Sanders
December 30, 2019
Learn what International SEO is and how it differs from regular SEO. Understand domain structures, hreflang attributes, and strategies for global SEO success.
Harry Sanders
December 19, 2019
Wondering if dashes or underscores in URLs impact your SEO? Learn why Google prefers hyphens and get actionable tips to boost your site’s rankings.
Harry Sanders
October 20, 2019
Before hiring an SEO company, ask the right questions! Avoid red flags and get answers that guarantee realistic results, transparency, and a winning strategy.
StudioHawk
March 15, 2019
Boost your blog's Google ranking with actionable SEO tips on choosing topics, identifying user intent, keyword optimisation, effective structuring, and social sharing.
Harry Sanders
March 3, 2019
This is a snippet from StudioHawk's whitepaper on International SEO. You can read the full whitepaper in international SEO here for free!
Harry Sanders
February 26, 2019

SEO News

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Every online store needs good-quality images. But if they’re not optimised, those images will do more harm than good.
Lawrence Hitches
June 5, 2025
Ensure that your product gets indexed under the right keywords. Learn how to optimise your product pages in 16 simple steps.
Lawrence Hitches
May 29, 2025
SEO is evolving. Make sure you stay ahead and learn how to make your content ready for Google's AI mode.
Lawrence Hitches
May 26, 2025
Want to show up in AI search? Here's what matters most: trust signals, link-building, and tracking your LLM presence the right way.
Fearghas Flahvin
May 22, 2025

Fresh SEO insights from StudioHawk

See what we’ve been doing lately to score an average 300% ROI for our clients.
Technical SEO for eCommerce, while often overlooked, significantly impacts website performance. Discover how to ensure your website is technically sound.
Lawrence Hitches
July 22, 2025
Google’s March 2025 Core Update is rolling out. What’s changing, what to expect, and how to stay ahead? Here’s what you need to know.
Stephanie Terrett
March 18, 2025
What is an SSL certificate? Does SSL improve SEO? Let's dive into it.
Harry Sanders
January 16, 2025
Let's break down how search engines crawl, index and rank websites, as well as the processes that search engines use as part of their complicated systems.
Lawrence Hitches
January 3, 2025

Australia’s biggest brands read our SEO newsletter. Shouldn’t you?

Subscribe to Australia’s smartest SEO newsletter for a competitive edge and 
front-row seat to what’s working today.
training-master
THE HAWK ACADEMY

Not ready to hire? 
Get world-class SEO training from the masters of their craft.

Empower your team with world-class SEO techniques and systems to skyrocket your success. We’ll bust the myths and help you leverage ethical SEO to grow your business faster and easier than ever.
Hey there! It looks like you're browsing a different region’s site. We’ve got teams across the globe - choose the right one for you: