LATEST SEO NEWS, TIPS AND INSIGHTS

Don’t get left behind. Our SEO specialists share the latest SEO strategies, Google updates, company news and how we’re winning big for our clients.
AI
The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.
Lawrence Hitches
August 31, 2026
AI
1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data
Lawrence Hitches
August 24, 2026
AI
How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.
Lawrence Hitches
August 17, 2026
AI
How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.
Lawrence Hitches
August 10, 2026
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CATEGORIES
Schema turns Google listings from meh ones to amazing ones. But what is Schema, and how do you add it? This is the guide for you.
Lawrence Hitches
July 8, 2025
Learn how to run an AI SEO audit that gets your content cited in ChatGPT, Perplexity, and Google’s AI Overviews.
Lawrence Hitches
June 25, 2025
Learn how to rank in AI search with our free AEO whitepaper, practical tips to get your content cited by ChatGPT, Gemini, Perplexity & more.
StudioHawk
June 23, 2025
Learn how to optimise your content for AI-driven search. Clear, structured snippets are the key to ranking in Google's new AI Mode.
Lawrence Hitches
June 18, 2025
Every online store needs good-quality images. But if they’re not optimised, those images will do more harm than good.
Lawrence Hitches
June 5, 2025
Ensure that your product gets indexed under the right keywords. Learn how to optimise your product pages in 16 simple steps.
Lawrence Hitches
May 29, 2025
SEO is evolving. Make sure you stay ahead and learn how to make your content ready for Google's AI mode.
Lawrence Hitches
May 26, 2025
Want to show up in AI search? Here's what matters most: trust signals, link-building, and tracking your LLM presence the right way.
Fearghas Flahvin
May 22, 2025
Mobile optimisation is incredibly important, maybe the most important factor of SEO. Learn more about it and how to do it, right here.
Lawrence Hitches
May 15, 2025

SEO News

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
August 2, 2026
Your GSC already tracks conversational queries from AI search. Here is how to find them, filter them, and use them for content strategy.
Lawrence Hitches
April 20, 2026
A well-optimised Google Business Profile helps your business show up first when locals search for services.
Harry Sanders
November 17, 2025
Every online store needs good-quality images. But if they’re not optimised, those images will do more harm than good.
Lawrence Hitches
June 5, 2025

Fresh SEO insights from StudioHawk

See what we’ve been doing lately to score an average 300% ROI for our clients.
Learn to implement Article and FAQ schema to boost AI search visibility, improve indexing, and increase your content's credibility with structured data.
Lawrence Hitches
November 10, 2025
FAQ structured data can increase user experience and, most importantly, CTR. To learn how to use FAQs to your advantage, read this post.
Lawrence Hitches
November 9, 2025
How do search engines crawl and index your site? A clear walk-through of each stage, and how to make sure your pages get found.
Lawrence Hitches
November 9, 2025
Technical SEO for eCommerce, while often overlooked, significantly impacts website performance. Discover how to ensure your website is technically sound.
Lawrence Hitches
July 22, 2025

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