You'll get hundreds of potential options if you type “SEO Agency” into Google.
However, honestly, not all will be suited for your business’s goals, industry, and also size. What you must do is be more specific.
Instead of a search like “SEO Agency”, you need to search for something like “Law Firm SEO Agency in Sydney, AU”.
This will allow you to find specialised SEO agencies not only in your industry but also in your location. The same goes for microservices, like link building.
Without question, this is the most ideal way to find the best SEO agency, so let’s go more into it.
What is a Specialised SEO Agency?
A specialist SEO agency focuses on either microservices, an industry, or a specific location.
Microservices are smaller SEO services, like content creation, link building, technical SEO, etc.
Industry specialisation is in things like eCommerce and healthcare. Pretty much, they focus on a very specific vertical.
Location, as you can imagine, is an SEO agency that focuses on a specific location, usually a town, city, or region.
You may even have a “mix” of two or three. For example, “Link building services for law firms in AU” (microservice, industry, and location-specific).
Difference Between a Specialised SEO Agency and a General Digital Marketing Agency
|
Category |
Generic Digital Marketing Agency |
Specialised SEO agency |
|
Services on Offer |
Full-service, meaning that all aspects of marketing are handled, but perhaps none with any real focus. |
Niche-specific: local SEO, eCommerce, technical SEO, and so on. |
|
Expertise & Focus |
General knowledge in many areas but possibly lacking specialist insight into any particular area. |
High expertise in select areas; offering customised strategies to produce superior results. |
|
Scalability |
Are best suited for businesses with broad or changing needs across different markets. |
Ideal if your business ambitions are clearly defined and require precision and expertise. |
|
Ideal Use Case Scenario |
Companies seeking general visibility improvements across diverse platforms and audiences. |
Businesses needing specific solutions, like ranking locally or being at the top in a very competitive industry. |
Types of SEO Specialisation
When it comes to SEO, there are typically three types of SEO specialisation: microservices, industry-specific, and location.
Microservices
These are services from agencies that focus on a very specific element of SEO, for example, content writing, link building, or technical.
For example, let’s say your website is slow, but your link-building and content creation is good. In this case, you’ll want to learn how to choose the right technical SEO agency.
Therefore, instead of researching just generic SEO agencies, you can now look for a technical SEO agency. You may even find one in your area or industry.
Industry-Specific
Industry-specific SEO agencies are those that focus on a singular virtual. This could be eCommerce, fashion, automotive, healthcare, B2B, or something else.
As you can imagine, a team with specialised knowledge in a specific area will perform better than a generalist. It’s just how it goes. All their processes, systems, and strategies are centred around one type of audience.
Location-Specific
Location-specific SEO agencies, as you can probably guess, are agencies that focus on a specific area. This is usually a town, city, or region.
These are otherwise known as local SEO companies. They help optimise local-based searches (i.g., dentist near me) by building citations, backlinks, content, etc., related to the local area. They’ll also help with Google My Business (GMB) optimisation.
Benefits of Choosing Niche Agencies for Specific Industries
Niche-based agencies will always provide tremendous benefits, whether for microservices, an industry, or a specific location. Including:
- Improved ROI versus outsourcing to a generalist agency due to using highly targeted and efficient campaigns.
- More realistic expectations, as specialist agencies, will often have case studies in a business niche similar to or very close to yours.
- If you focus attention and resources on precise issues, it is more likely that you’ll get faster and better results.
- A much higher output of quality, as it’s an area they specialise in.
Finding the Right SEO Agency (Specialised Examples)
One issue with specialised SEO agencies is actually finding them. It can be hard. Because of this, let’s look at how to find the best SEO agency based on specialisation.
eCommerce SEO Agency
If you’re looking for an eCommerce SEO agency, you own an eCommerce store (or want to build one).
The type of services these agencies include are:
- Product Page Optimisation: Writing creative product descriptions and optimising product titles and images.
- On-Page Optimisation: Schema markup implementation, website speed and mobile-friendliness optimisation.
- Off-Page Optimisation: High-quality backlink building and online review management.
Typically, they help eCommerce brands grow their online shops. You may even find specific eCommerce SEO agencies, like ones that specialise in clothing, sports, etc.
These agencies don’t need to be location-specific. Therefore, when wanting to know how to choose an eCommerce SEO agency, just give it a quick Google search. Just be sure to double-check if there are any industry-specific options, as these will always be better.
Technical SEO Agency
These agencies specialise in the technical aspects of website optimisation. As a result, they’re for anyone struggling with technical SEO.
Typically, they focus on many things, including:
- Website Infrastructure
- Crawling and Indexing
- Technical Analysis
- Performance Monitoring
- Advanced Techniques
Therefore, when wanting to know how to choose the right technical SEO agency, you really need to look at the problems you need to solve.
For example, a team helping with crawling and indexing will need to have more SEO knowledge than, let’s say, a team specialising in website infrastructure or speed.
Local SEO Agency
These agencies help businesses optimise and improve their local search rankings. For example, “Fast food near me”, etc.
Because of this, their main focus is to:
- Create and optimise Google My Business profiles.
- Build local and location-specific keyword relevance and content.
- Obtain backlinks from local sources to increase local relevance.
Regarding local SEO, there are a lot of things you need to do. For example, citations, though a small ranking factor, still need to be right.
This job, in and of itself, isn’t difficult. That’s why there are very affordable services for just citation building and ensuring your company’s name, address, and phone number (NAP) are correct.
Where it gets a little more tricky is with local content and link building. This is where, especially in competitive markets, a local SEO agency can shine.
Therefore, before hiring one, get someone to do an audit and provide recommendations on what you need to do to achieve higher search rankings. This will help you decide whether certain services are needed or not.
How to Find the Best SEO Agency for Your Business Goals
The best SEO agency for your business goals is one that specialises in your industry or niche needs.
Check their experience, expertise, and tools. Approach, team composition, and referrals from clients are also to be asked about.
Also, every time you hire an agency, make sure your budget and outcomes are defined in the best possible way.
Do your homework, and ask good questions to find the agency that’ll help your business grow.
Examples of Specialised SEO Success
To deepen your understanding of the importance of specialised SEO teams, let’s take a look at some case studies from our recent projects.
Seed & Sprout: Organic SEO Revival
Seed & Sprout is an Australian eco-friendly homeware brand that contacted us because of our previous successes in the industry.
Due to our knowledge of the sector, we were able to provide them with huge results.
The most significant was a 117% boost in organic traffic and a 198% increase in the top 3 keyword rankings.
De Bortoli Wine Pours Organic Success
As an SEO agency located in Australia, we’ve had plenty of experience working alongside wine companies.
One company, De Bortoli Wine, a well-known winery in AU, recognised this and contacted us for our SEO services.
The SEO strategy we use for them includes a variety of SEO services, ranging from technical fixes all the way to content writing and more.
Due to our experience in the industry and understanding of SEO, we generated huge results.
For their eCommerce site, we increase the top 3 keyword rankings by 51% and total keywords by 102%, resulting in huge traffic increases.
Medcart: Born on the Frontline
MedCart, a new e-commerce platform for medical equipment, faced challenges competing in a crowded market.
They found us after searching for an SEO agency specialising in healthcare and also new websites.
After careful planning and execution, we were able to increase organic traffic by 2,000% and indexed keywords by 2,500%.
Final Word
As you can see, there are a few types of “specialised” agencies out there. These are microservice, industry, and location-specific agencies.
These agencies, though often costing more, can provide you with much better results, generally providing a better SEO ROI.
Therefore, if you’re considering hiring an SEO agency, think specific.
The more specific you are, the more likely you’ll find a team to help you achieve your desired outcome.
And if you're after an agency that only does SEO (and does it bloody well), you know where to find us.
