SEO REPORTING THAT GOES BEYOND VANITY METRICS

SEO Analytics & Reporting

 
Tired of monthly reports that tell you everything yet explain nothing? Our SEO analytics and reporting gives you complete clarity on your performance:  traffic, rankings, revenue, user behaviour, and everything in between.
 
With accurate GA4 tracking, real-time Whatagraph dashboards, and deep monthly insights written and explained by our SEO specialists, you’ll always understand what’s working, what’s not, and where to focus your efforts next.
 
We also know you’re often asked to justify ROI. With our reporting and analytics, it becomes easy to share clear, confidence-driving results with your wider team.
 
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WHY SEO ANALYTICS & REPORTING MATTERS

Clear reporting leads to better decisions, and stronger SEO performance.

Effective SEO starts with accurate, transparent analytics. Without reliable SEO reporting, it’s impossible to understand what’s driving performance or where to focus your efforts next. That’s why our SEO analytics and reporting framework gives you complete clarity across traffic, rankings, revenue, user behaviour, and keyword performance.
 
With clean GA4 data and an interactive SEO dashboard showing real-time results, you’ll always know what’s working, what needs improvement, and which opportunities can deliver the greatest impact. No vanity metrics — just meaningful insights that support confident, data-driven decisions. 
EVERYTHING YOU NEED TO MEASURE WHAT HAPPENS

Our Analytics & Reporting Services

 
As much as our SEO services cover everything your business needs to thrive organically, our SEO reporting & analytics services are built to give you clarity, accuracy, and confidence in your performance (and ours!).
 
From seamless GA4 setups to real-time SEO dashboards and monthly reporting, we make it easy to understand what’s driving results and where the biggest opportunities are. No jargon. No guesswork. Just transparent insights to take to your wider team.
 
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GA4 Setup & Data Accuracy
Your data is only as good as your tracking. We audit and configure GA4 to ensure your events, conversions, and eCommerce tracking are clean and reliable. No gaps, no broken setups, just accurate analytics you can trust for every SEO decision.
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Interactive Whatagraph SEO Dashboards
Access your performance anytime with a real-time Whatagraph dashboard tailored to your KPIs. Track traffic, rankings, keyword movements, impressions, revenue, user behaviour, and local SEO metrics — all in one clear, visual SEO dashboard.
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Monthly SEO Reporting & Insights
You’ll receive monthly SEO performance reporting written by our specialists, not auto-generated charts. We break down what changed, why it changed, and what we’re doing next. Clear insights, plain English, and zero vanity metrics.
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Keyword, Category & Revenue Analysis
Understand which keywords, categories, and pages drive the most meaningful traffic and conversions. Perfect for eCommerce and lead-gen brands wanting deeper commercial insights beyond standard SEO reporting.

 

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Local SEO Performance Tracking
For retailers, service businesses, and multi-location brands, we track local rankings, “near me” visibility, Google Business Profile performance, and store-by-store insights, giving you clarity at every location.

 

 

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Answer Engine Optimisation (AEO) Visibility Insights
AI search platforms are reshaping how customers discover brands. We monitor your visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews, helping you understand how often your brand is surfaced or cited in AI-generated results.
TRANSPARENT DATA. CLEAR INSIGHTS. REAL RESULTS.

Why Choose StudioHawk for Your SEO Analytics & Reporting?

Most SEO agencies send you reports filled with charts but short on meaning. We do the opposite. Our reporting is designed to give you complete clarity, what’s working, what’s not, and where your biggest opportunities lie.
 
You get clean GA4 tracking, a real-time Whatagraph dashboard, and monthly insights written by SEO specialists who understand your account inside out. When you partner with StudioHawk, you get more than data; you get a clear understanding of your performance and a team committed to driving meaningful, measurable growth.
Why choose StudioHawk for your enterprise SEO

Our 4-Step SEO Reporting & Analytics Process

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Step 1: GA4 Setup & Data Clean-Up
Before we report on anything, we make sure your data is accurate. We audit and configure GA4 so every event, conversion, and eCommerce action is tracked correctly. No gaps, no missing revenue, no broken attribution, just clean data you can trust.
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Step 2: Dashboard Creation & Access
Next, we build your custom Whatagraph dashboard. It’s your real-time performance hub, giving you visibility across traffic, keyword rankings, impressions, revenue, user behaviour, and local SEO metrics. Log in anytime to see how your SEO is performing.
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Step 3: Monthly Reporting & Insights
Each month, you receive clear SEO reporting written by our specialists, not automated charts. We explain what moved, why it moved, and what actions we’re taking next. You’ll always understand the story behind your data, not just the numbers.
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Step 4: Review & Continuous Refinement
Data only matters when it drives improvement. In our monthly meetings, we walk through your results, talk through changes in user behaviour or rankings, and refine our strategy based on what the data is telling us. You’ll always know the next steps and why they’ll move the needle.
CLIENT CASE STUDY

How City Beach Reclaimed Search Visibility & Grew Revenue

City Beach
City Beach’s declining visibility required more than guesswork, it needed accurate analytics and clear reporting. Our insights highlighted exactly where the issues were, allowing us to create a targeted strategy that rebuilt their organic presence and strengthened future performance.
36%
Increase in Organic Impressions
40%
Lift in non-branded clicks YoY
8%
Growth in Organic Revenue Share
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The #1 SEO agency of choice for Australia’s best brands

Increase in Organic Traffic (AU)
361%
Increase in Organic Traffic (AU)
The JobAdder campaign drove massive gains in organic traffic and conversions, establishing the brand as a category leader in global recruitment software.
View case study
Growth in keyword rankings YoY
97%
Growth in keyword rankings YoY
Sharewise worked with StudioHawk to elevate its organic authority in the finance space, developing educational investment content, compliant SEO frameworks, and conversion-led landing pages to attract and engage investors.
View case study
Increase in leads
86%
Increase in leads
Taking an already thriving business coaching program and giving it an absolutely deserved online presence.
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Increase in organic traffic
60%
Increase in organic traffic
StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...
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Organic traffic increase
2000%
Organic traffic increase
How it’s possible to get a whopping 2000% organic traffic increase for a website serving medical supply needs.
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Increase in new users
189%
Increase in new users
From paws to page views, in a competitive enterprise space StudioHawk came out top partnering with Pet Insurance Australia on their SEO.
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increase in organic users
100%
increase in organic users
Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords
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increase in organic traffic
144%
increase in organic traffic
Upmove wanted to reach a wider audience and build their brand online, while gaining highly authoritative and diverse links to complement their organic search efforts.
View case study
Increase in organic search revenue
30%
Increase in organic search revenue
The perfect example of a campaign from start to finish. A little SEO education goes a long way.
View case study
increase in organic traffic
24.7%
increase in organic traffic
Producing SEO content for high increases in organic traffic – the StudioHawk way!
View case study
READY FOR MORE?

Our SEO Services

Every SEO service we deliver is backed by clear analytics and transparent reporting. Whether it’s technical SEO, content, or AI-driven optimisation, you’ll always know how each element is performing and where the next opportunities lie.

What Clear SEO Reporting & Analytics Delivers

At StudioHawk, we believe that when your SEO data is accurate and your reporting is transparent, everything becomes easier — decision-making, prioritisation, and proving ROI. You get a clearer view of what's driving growth, what needs optimisation, and where your best opportunities lie. 
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Clear Visibility Across Your SEO Performance

See how your traffic, rankings, revenue, and user behaviour evolve — all in one place. No guesswork, no hidden metrics, just complete transparency you can take to your wider team.

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Insights You Can Really Act On

Our reporting shows what’s driving results and what needs attention, helping you prioritise the SEO actions that will create the biggest impact.

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Confident, Data-Led Decision Making
With reliable analytics and monthly insights direct from your dedicated SEO Specialist, you’ll know exactly where your SEO investment is going and how SEO is contributing to your growth.

What our clients are saying.

We’ve been working with StudioHawk for our SEO efforts at Nutrition Warehouse, and they’ve been nothing short of amazing. The team is incredibly knowledgeable and always stays ahead of the curve with their strategies. What stands out the most is their communication – they're incredibly responsive. We’ve seen great preliminary results, and the entire team is a pleasure to work with. Highly recommend!
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Heather Earl
Nutrition Warehouse
As of early 2023, we have been actively engaged with StudioHawk as our preferred SEO Agency Partner. Throughout this period, our collaboration has yielded numerous successes in both our SEO, content and technical strategies. The experience of working alongside the team, including Jenna, Lachlan, and Georgia, has been highly rewarding. Without hesitation, we wholeheartedly endorse StudioHawk as an exceptional and dependable agency.
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Tyler James Velasquez
Bondi Sands
We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition. Our organic sessions have increased significantly, alongside improved search engine rankings and overall site engagement. We've relied on their expertise to prepare for key events, optimize daily operations, and tackle large-scale site projects. They have become a crucial partner in driving our long-term organic growth.
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Rhyanna Cardillo
Aje & AJE ATHETLICA
I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge.
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Madhu Malhotra
Officeworks
You guys worked and worked seriously hard to get us answers to complex problems. The integrity, professionalism, and the all-around good-guys vibe was a pleasure to experience. Never once did anybody on the team say no to a request, and the communication was great. StudioHawk is number one for a reason and we're glad we got to actually experience it.
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Omar Ahmed
HealthEngine
The Studiohawk team are experts in the field. Are down to earth, easy to deal with and get things done.
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Marco Rocha
Weber
The StudioHawk team have been trusted partners of ours over the last 2 years. Robert Chung and Nathan Tong have been particularly instrumental with the rollout of our multi-brand, multi-region website launches, with consistently excellent communication and quality outputs.
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Chris Kirton
RYOBI
The team at StudioHawk have been the force to help amplify our brand growth.
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Anesley Clarke
B2C Furniture
Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen.
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Mathew Walker
Petstock
I totally recommend the service because of the handholding and the results. These guys are the best; you can't go wrong.
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Phil Leahy
Medcart
just ask our hawks
YOUR QUESTIONS, ANSWERED.

SEO Reporting & Analytics FAQs

How often will I receive SEO reporting?

You’ll receive a full SEO performance report every month, written by your dedicated SEO specialist, not AI-generated! This includes a breakdown of what’s changed, why it’s changed, and what we're doing going forward with your campaign.

Beyond that, you’ll have 24/7 access to your Whatagraph dashboard, so you can check traffic trends, keyword movements, revenue, impressions, and user behaviour whenever you need. A lot of our clients check their dashboard weekly or share it internally as a live reporting source.

 
What’s included in your SEO reports?
Our reports go beyond basic traffic numbers or keyword lists. Each report includes:
  • Traffic insights 

  • Keyword movements and visibility

  • Clicks, impressions, CTR, and search behaviour trends

  • Revenue, conversions, and category-level performance 

  • Local SEO visibility

  • Technical insights or issues that may impact performance

  • Opportunities, recommendations, and next steps

Every metric is paired with clear, jargon-free commentary, so you always understand what the data means and how it impacts your business.
Can I customise the metrics in my dashboard?
Absolutely. Your Whatagraph dashboard is built around the KPIs you care about, whether that’s revenue, transactions, keyword positions, impressions, category performance, lead quality, or local rankings.
 
We tailor your dashboard to your reporting rhythm, internal stakeholders, and what your team needs visibility on. If something becomes more important over time, we simply update the dashboard to reflect it.
It’s designed to be your unique and personalised reporting tool, not a static template.
Is your reporting suitable for eCommerce brands?
Definitely. Our reporting framework is ideal for eCommerce because it shows performance at both a commercial and category/product level.

You’ll see which keywords drive revenue, which categories have the strongest growth opportunities, how customers move across your site, and which pages need optimisation to improve conversions.

We also tie SEO insights back to your wider marketing activity, so you get a complete view of how organic search contributes to your bottom line.
Can SEO analytics help prove ROI to my wider team?

Absolutely. That’s one of the main perks of receiving reports like ours.

Your dashboard and monthly insights make it simple to show internal stakeholders how your SEO investment is impacting traffic, conversions, revenue, and long-term visibility. Whether you’re reporting to a marketing manager, executive team, or board, your SEO performance becomes easy to communicate and justify.

You’ll always have clear evidence of the value SEO is delivering, and where the next opportunities lie.

Do you guarantee results?

No reputable SEO agency can guarantee specific rankings, and anyone who does is relying on tactics that won’t support long-term growth.

What we do guarantee is transparency, accurate reporting, and a strategy built on data, not guesswork. You’ll always know what we’re doing, why we’re doing it, and how it’s contributing to your wider goals. Our reporting makes it easy to track improvements and measure ROI over time.

How often will we meet to review performance?

We typically meet monthly to review your SEO results, walk through your dashboard, and discuss next steps. Some clients prefer fortnightly check-ins during high-growth periods or major projects. We can tailor our communication to suit your team’s workflow.

That being said, our team is always readily available to answer questions and have conversations via email or phone. So you'll never feel left in the lurch. 

What if I don’t know which metrics I should be tracking?

Don't worry, a lot of our clients are not sure what they should be tracking at the beginning of a campaign.

We help you identify the metrics that actually matter for your goals, whether that’s revenue, leads, category performance, local visibility, or brand demand. We then tailor your dashboard and reporting to focus on those numbers, so you’re not overwhelmed or distracted by data that doesn’t move the needle.

Reporting delivered, Australia-wide.

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SEO Melbourne
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SEO Sunshine Coast
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SEO Canberra
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BOOK A FREE SEO & AI MASTERPLAN

Stop Guessing. Start Making Data-Led Decisions.

Get in touch today for your FREE SEO & AI Visibility Masterplan to discover what your traffic, rankings, and user behaviour are really telling you. No jargon, no guesswork.
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Data-Accurate SEO Audit

We uncover tracking issues, performance gaps, and visibility opportunities using clean GA4 data and advanced analytics tools.

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Expert Performance Breakdown

Get a clear analysis of your traffic, keyword movements, user behaviour, and revenue trends, and understand exactly what they mean.

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Custom SEO Reporting Roadmap

Receive recommendations tailored to your goals, plus a preview of how our reporting, dashboards, and monthly insights can guide your growth.

Sign up for your free consultation with an SEO expert
(No middlemen. No juniors. No sales pitches. We promise.)

Award-Winning SEO Backed by Reporting You Can Trust

Our work has been recognised across the industry for one reason: we deliver measurable, transparent results. Every award we’ve earned reflects a strategy grounded in accurate analytics, clear reporting, and meaningful performance insights, the same approach we bring to every client.

 

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When you partner with StudioHawk, you’re backed by an award-winning team committed to clarity, accountability, and growth you can track at every step.
google-partner As a Google Partner Specialist and a proud Board Member of the Australian Web Industry Association, we’re committed to leading the industry with integrity, creativity, and results.
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