READY TO SCALE YOUR ECOMMERCE STORE?

eCommerce SEO &
AI Search Agency

At StudioHawk, we specialise in eCommerce SEO that delivers. With an average 300% ROI, we help retailers of every size climb the rankings, show up in AI shopping recommendations, and turn organic visibility into real revenue.

No fluff, no middle managers. Just proven tactics from 120+ specialists focused on getting your store in front of customers ready to buy.

FREE eCommerce SEO & AI Search Masterplan

NO MIDDLE MANAGERS, NO EXCUSES, JUST RESULTS

An eCommerce SEO & AI Search Agency That Delivers

Scaling an online store is a different game to standard SEO. You're juggling hundreds or thousands of product and category pages, fierce competition on every term, and technical issues that quietly leak revenue, all while AI reshapes how shoppers find you.

We tailor every element to your store and platform, whether you sell on Shopify, WooCommerce or Magento, across technical SEO, category-page strategy, content and link building.

Here at StudioHawk, we don't follow a playbook, we write it. Our research into how AI is reshaping eCommerce search (below) is why our clients get found, whether their customers are Googling or asking ChatGPT what to buy.

Here's how we help your store grow...

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No account managers,
only specialists

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We master the fundamentals
of eCommerce SEO & AI Search

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No long-term,
lock-in contracts

SPEAK TO AN ECOMMERCE SEO SPECIALIST

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Technical eCommerce SEO

Large catalogues create large problems: wasted crawl budget, duplicate product variants, slow page speed, and messy faceted navigation. We fix the technical foundations so both search engines and AI can properly crawl, understand and rank your store, and so nothing quietly leaks revenue.

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Supercharge Page Load Category & Collection Page SEO

Your category pages are your biggest commercial real estate, and often your biggest missed opportunity. We optimise them to rank for high-intent buying terms, turning them into a genuine growth engine and the pages AI is most likely to surface when shoppers ask what to buy.

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Product Page SEO

We optimise your product pages to win the click and the sale: sharper titles and descriptions, image and review optimisation, and Product schema that helps you stand out in both search results and AI answers.

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eCommerce Content & Copywriting

From buying guides to blog content, we create content that reaches shoppers earlier in the journey, builds topical authority, and gives Google and AI more reasons to recommend you. (See our content services.)

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Link Building & Digital PR

eCommerce terms are competitive, and authority is how you win them. Our Digital PR and link building earn quality backlinks and brand mentions that push your key pages onto page one, and help you get cited in AI answers.

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Safe Site Migrations

Replatforming or moving to a new site? We protect your rankings and revenue through the migration, so a new store never means starting from zero.

AUSTRALIA’S #1 ECOMMERCE SEO AGENCY

Why choose StudioHawk for your eCommerce SEO?

Plenty of agencies offer SEO. Here's what makes us different for eCommerce:

Specialists, not generalists. eCommerce SEO is its own discipline, and it's what our team does every day, down to the technical, category and product-level detail most agencies skip.
Backed by our own research. We don't guess. Our study of how AI is reshaping eCommerce search shapes the strategies we build, so you stay ahead of the shift.
Proven with brands like yours. We've delivered results for some of Australia's biggest and most-loved retailers, from emerging stores to household names.
Award-winning. Recognised across the industry for eCommerce SEO that builds substantial revenue.

How we scale your eCommerce store

Every eCommerce store needs has a tailored SEO and AI Search strategy, but here's an idea of what yours could look like.

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Step 1: Technical Foundations

We start by fixing what's holding you back: site architecture, crawl budget, page speed, duplicate product variants and indexation. A clean, fast, crawlable store is the base everything else builds on.

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Step 2: Category & Product Optimisation

Next we optimise the pages that make you money. We turn your category and product pages into high-intent, revenue-driving assets with the right structure, content and schema.

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Step 3: Content & Authority

We build topical content, earn high-quality backlinks, and deliver Digital PR that win competitive eCommerce terms and get your brand cited in AI answers.

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Step 4: Measure, Report & Scale

We track rankings, traffic, revenue and AI visibility, then double down on what's working. Clear reporting, no jargon, just growth you can see.

ECOMMERCE CLIENT STORY

How Koala Living Grew Revenue 535%

Furniture retailer Koala Living wanted organic search to drive real revenue, not just traffic. Our eCommerce SEO strategy delivered a 535% increase in revenue and 140% more organic traffic.

535%

growth in revenue

523%

increase in transactions

140%

increase in organic traffic users

Want results? Request a Masterplan.

60%

Increase in organic traffic

StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...

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36%

Increase in Organic Impressions

The City Beach campaign reversed declining SEO performance and drove sustained growth, strengthening the brand’s visibility across global streetwear markets.

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29%

Increase in organic revenue YoY

With Hush Puppies delivering comfort in every step, the digital strategy had to do the same - simple, smooth, and made to move with their audience

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101%

YOY Organic revenue increase

Clarks put their best foot forward with new SEO campaign to double their organic revenue growth.

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535%

growth in revenue

Increases in revenue and in organic traffic while also conducting a site migration? ‘Drop’ down and ‘bear’ the results.

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107%

Growth in ranking keywords

Australian fashion powerhouse Aje partnered with StudioHawk to conquer the eCommerce space with tailored SEO strategies, optimising architecture, content, and technical foundations.

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72%

Increase in new organic users YoY

With Kip&Co’s bold designs, the digital strategy had to be vibrant, engaging, and tailored to help them shine in the competitive bedding market.

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241%

Increase in Organic Users YoY

The Cruiser Store campaign drove explosive growth in search visibility and positioned the brand as a go-to for LandCruiser accessories.

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DR 90

Highest link DR obtained

Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!

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DR 90

Highest link DR obtained

While they’re a leading brand in Australia, they wanted to further diversify their link acquisition efforts to complement their SEO campaign.

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AI SEO

AI search is changing how people find answers online. Our AI SEO strategies make sure your brand shows up in AI Overviews, chatbots and answer engines – not just the classic blue links. We’ll align your content, schema and authority so you’re visible and quotable wherever people search.

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Technical SEO

Is your current SEO holding you back? Let’s find the bottlenecks and create a strategy to get your SEO back on track. A technical SEO audit can shed some light on how to move forward.

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SEO Content Writing

Driving targeted traffic to your website, establishing trust and building authority in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, which is why our SEO Copywriting is a critical part of the process.

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Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

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Local SEO

If you sell locally, we’ll help you become the leader of the local pack with our targeted local SEO strategies that help you expand your local reach.

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Link Building & Acquisition

Our link-building campaigns build high-quality backlinks to your store, which helps improve your Google rankings.

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Small Business SEO

Being a small business is an exciting thing. It can be fast-moving and competitive with different challenges day-to-day. You need a small business SEO strategy geared to your goals, and caters to your budget and your niche.

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Website Migrations

Are you shifting your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

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International SEO

A good SEO strategy has you identifying target audiences and their nuances, relating to their cultures and speaking their language. And by that, we mean more than a Google translation of your website. Start reaching a global audience with international SEO expertise at StudioHawk.

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Generative AI SEO

Looking to stand out in a world powered by generative AI? Discover how our unique approach to AI-driven SEO can amplify your online presence. StudioHawk can leverage cutting-edge AI strategies to help you rank, connect, and scale faster than ever.

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THE ECOMMERCE SEO GUIDE

Think your eCommerce SEO is working? AI might disagree...

AI platforms like ChatGPT and Gemini aren't just ranking results anymore, they're choosing which brands to recommend. Built on 21 months of data across 100 Australian eCommerce brands, Chosen, Not Clicked breaks down:

Why ranking #1 no longer guarantees visibility
Why category pages are the new growth engine
How technical SEO directly drives revenue and AI inclusion
What the brands getting chosen do differently

Download the Free Guide

What our clients are saying.

We’ve been working with StudioHawk for our SEO efforts at Nutrition Warehouse, and they’ve been nothing short of amazing. The team is incredibly knowledgeable and always stays ahead of the curve with their strategies. What stands out the most is their communication – they're incredibly responsive. We’ve seen great preliminary results, and the entire team is a pleasure to work with. Highly recommend!

Heather Earl

Nutrition Warehouse

As of early 2023, we have been actively engaged with StudioHawk as our preferred SEO Agency Partner. Throughout this period, our collaboration has yielded numerous successes in both our SEO, content and technical strategies. The experience of working alongside the team, including Jenna, Lachlan, and Georgia, has been highly rewarding. Without hesitation, we wholeheartedly endorse StudioHawk as an exceptional and dependable agency.

Tyler James Velasquez

Bondi Sands

We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition. Our organic sessions have increased significantly, alongside improved search engine rankings and overall site engagement. We've relied on their expertise to prepare for key events, optimize daily operations, and tackle large-scale site projects. They have become a crucial partner in driving our long-term organic growth.

Rhyanna Cardillo

Aje & AJE ATHETLICA

I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge.

Madhu Malhotra

Officeworks

You guys worked and worked seriously hard to get us answers to complex problems. The integrity, professionalism, and the all-around good-guys vibe was a pleasure to experience. Never once did anybody on the team say no to a request, and the communication was great. StudioHawk is number one for a reason and we're glad we got to actually experience it.

Omar Ahmed

HealthEngine

The Studiohawk team are experts in the field. Are down to earth, easy to deal with and get things done.

Marco Rocha

Weber

The StudioHawk team have been trusted partners of ours over the last 2 years. Robert Chung and Nathan Tong have been particularly instrumental with the rollout of our multi-brand, multi-region website launches, with consistently excellent communication and quality outputs.

Chris Kirton

RYOBI

The team at StudioHawk have been the force to help amplify our brand growth.

Anesley Clarke

B2C Furniture

Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen.

Mathew Walker

Petstock

I totally recommend the service because of the handholding and the results. These guys are the best; you can't go wrong.

Phil Leahy

Medcart

MEET OUR AWARD-WINNING SEO EXPERTS

The eCommerce SEO Specialists in your corner

No middle managers means you work directly with the people running your campaign. Meet some of the team behind our eCommerce results:

Meet The Team

Charbel Raffoul

Head of SEO

Meet Alex

Kay Chua

Senior SEO Specialist

Meet Kay

Georgia Anderson

Digital PR Director

Meet Georgia

Emilie O'Brien

SEO Director

Meet Emilie

Aoife Flynn

Senior SEO Specialist

Meet Aoife

Sam Smith

Digital Growth Manager

Meet Sam

eCommerce SEO is the process of optimising an online store so it ranks higher in search and gets found by shoppers who are ready to buy. Unlike standard SEO, it has to work at scale across hundreds or thousands of product and category pages, while handling challenges like faceted navigation, duplicate product variants and site speed. Done well, it covers your technical foundations, your category and product pages, content, and the authority signals that build trust, all tuned to how people actually search for and buy products.

eCommerce SEO services cover everything involved in getting an online store found and chosen. That includes technical SEO for large catalogues, category and product-page optimisation, content and SEO copywriting, and link building and Digital PR to build authority. Increasingly, it also means optimising for AI search, so your store shows up when shoppers ask ChatGPT or read Google's AI Overviews. At StudioHawk, we tailor every element to your store, platform and goals, rather than applying a one-size-fits-all package.

Yes, and often more so than for other types of business. Organic search is one of the highest-ROI channels for online stores because it brings in shoppers with genuine buying intent, without paying for every click the way you do with ads. Once your key category and product pages rank, they keep driving traffic and sales month after month, so the value compounds over time. Our eCommerce clients see an average 300% ROI, and unlike paid channels, the results don't disappear the moment you stop spending.

It depends on the size of your store, the competitiveness of your market, and the ambition of your goals. A small store chasing local visibility needs a very different investment than a large catalogue competing nationally. Rather than sell a one-size-fits-all package, we build a custom plan based on what will actually move revenue for your store. The best place to start is a free eCommerce SEO Masterplan, where we show you the biggest opportunities and what it would take to capture them.

Most stores start seeing movement within 3 to 6 months, with the bigger gains compounding from there. The exact timeline depends on your starting point, your site's technical health, and how competitive your terms are. SEO is a long-term investment rather than a quick fix, but that's also its strength: the rankings and revenue you build are durable and keep paying off long after the work is done, unlike paid ads that stop the moment you switch them off.

eCommerce sites face challenges most websites never do. You're dealing with thousands of product and category pages, faceted navigation that can create endless URL variations, duplicate content across similar products, and complex architecture search engines have to crawl efficiently. On top of that, your category pages often matter more than your homepage for revenue. eCommerce SEO is specialised to handle that scale, whether you sell on Shopify, WooCommerce or Magento, and to turn your product and category pages into genuine revenue drivers.

It's changing how people shop. Shoppers increasingly ask ChatGPT for recommendations and read Google's AI Overview before they scroll, and many buy from the brand AI surfaces without ever comparing options. Our study of 100 Australian eCommerce brands, Chosen, Not Clicked, found AI-referred shoppers often place much larger orders than typical organic visitors. That's why we optimise your store to be understood, trusted and recommended by AI, not just ranked in Google. To see where your store stands, our eCommerce Visibility Toolkit includes AI-specific prompts and checks to test how visible you are in AI search right now.

We start by targeting keywords most likely to convert. Then, we work on your page speed, clear navigation, optimised product descriptions, and mobile-friendly designs. Put it all together, and you’ve got traffic that doesn’t just land — it converts, too.

Yes. Shoppers are increasingly asking ChatGPT and Gemini what to buy before they even open Google. Clean site structure, strong product content and authoritative backlinks help with both. That's why we build for AI visibility as part of the core strategy, not as an extra.

SEO Melbourne

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SEO Sydney

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SEO Brisbane

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SEO Perth

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SEO Adelaide

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SEO Hobart

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SEO Gold Coast

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SEO Sunshine Coast

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SEO Canberra

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SEO Melbourne

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SEO Sydney

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SEO Brisbane

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SEO Perth

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SEO Adelaide

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SEO Hobart

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SEO Gold Coast

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SEO Sunshine Coast

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SEO Canberra

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In-depth eCommerce SEO & AI Search Audit

Uncover technical issues, product & category page weaknesses, and conversion barriers holding your store back. Plus, clear recommendations to increase revenue and get your brand showing up in AI.

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Expert search & category analysis

Discover high-intent keywords, category opportunities, and quick wins to put your products in front of ready-to-buy customers.

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Custom eCommerce SEO roadmap

Get a tailored SEO strategy designed around your brand, your margins, and your sales goals, from visibility to conversions to long-term growth.

Client success:

535%

growth in revenue

523%

increase in transactions

140%

increase in organic traffic users

“Increases in revenue and in organic traffic while also conducting a site migration? ‘Drop’ down and ‘bear’ the results.”

(No middlemen. No juniors. We promise.)

Award-Winning eCommerce SEO

We’ve earned recognition across the industry for one reason: we deliver eCommerce SEO strategies that actually move the needle — from product visibility and category growth to technical optimisation and high-intent traffic. These awards reflect the standard we hold ourselves to and the results we consistently achieve for online retailers of all sizes.

These awards aren’t just trophies gathering dust—they’re recognition of our unique approach to SEO. Instead of following the crowd, we rewrite the rules, rethinking how an SEO agency can thrive in this ever-evolving landscape.

View Our Awards

As a Google Partner Specialist and a proud Board Member of the Australian Web Industry Association, we’re committed to leading the industry with integrity, creativity, and results.

eCommerce SEO &
AI Search Agency

An eCommerce SEO & AI Search Agency That Delivers

Our eCommerce SEO Services

Why choose StudioHawk for your eCommerce SEO?

How we scale your eCommerce store

How Koala Living Grew Revenue 535%

The #1 eCommerce SEO agency of choice for Australia’s best brands

Our SEO Services

How AI is Reshaping eCommerce Search

Think your eCommerce SEO is working? AI might disagree...

What our clients are saying.

The eCommerce SEO Specialists in your corner

eCommerce SEO Agency FAQ

eCommerce SEO, Australia-wide.

Ready to grow faster with eCommerce SEO?

Award-Winning eCommerce SEO