Fernando has overseen multiple international SEO projects, collaborating with clients across Germany, Switzerland, Spain, Italy, and Australia. With a deep understanding of cultural and linguistic nuances, he has optimised content and strategies tailored to diverse markets, driving measurable growth in organic traffic and engagement. His expertise includes multilingual keyword research, on-page optimisation, and developing cohesive SEO campaigns that resonate globally while aligning with local audiences.
Outside of work, Fernando enjoys walking his dog along the beautiful shores of Bondi, exploring new destinations through travel, and savoring the diverse Asian food scene in Sydney. He also loves sharing his passion for arts and history by crafting engaging threads on Twitter and Bluesky, often sparking lively discussions and making these topics resonate with a broader audience.
Fernando Vela Gonzalez
SEO Specialist
Say hi to Fernando, an experienced SEO specialist with a unique blend of skills. Having honed as a university lecturer and localisation manager in Germany, Switzerland and Spain, Fernando brings a deep understanding of strategic communication, cultural nuance, and data-driven optimisation to enhance online visibility and engagement.

About Fernando
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I love working in the shadows to serve the light and let the clients shine.
Fernando
SEO Specialist
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Meet our other hawks....
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Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
eCommerce SEO
Typing is no longer in vogue. Now, everybody wants to use their voice for searching. Here’s a crash course in voice search optimisation for eCommerce.

Lawrence Hitches
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Typing is no longer in vogue. Now, everybody wants to use their voice for searching. Here’s a crash course in voice search optimisation for eCommerce.
eCommerce SEO
If you own an eCommerce brand, you must implement eCommerce SEO. The amount of traffic, sales, customers, and brand awareness you're missing is vast.

Lawrence Hitches
21 March 2025
If you own an eCommerce brand, you must implement eCommerce SEO. The amount of traffic, sales, customers, and brand awareness you're missing is vast.
eCommerce SEO
To get great rankings for your online store, you have to check the essentials on a regular basis. That means doing an eCommerce SEO audit.

Lawrence Hitches
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To get great rankings for your online store, you have to check the essentials on a regular basis. That means doing an eCommerce SEO audit.
eCommerce SEO
eCommerce keyword research is the foundation of SEO success. Learn how to correctly perform keyword research for your online shop today.

Lawrence Hitches
18 March 2025
eCommerce keyword research is the foundation of SEO success. Learn how to correctly perform keyword research for your online shop today.
Technical SEO
Google’s March 2025 Core Update is rolling out. What’s changing, what to expect, and how to stay ahead? Here’s what you need to know.

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Google’s March 2025 Core Update is rolling out. What’s changing, what to expect, and how to stay ahead? Here’s what you need to know.
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