Overview
Small Business SEO
Being in a small business is an exciting thing. It can be fast-moving, highly competitive with new and different problems from day to day. But it can also be scary, with so much of yourself invested in your business. How do you find your next customer? How can people find you online?
One of the best solutions is SEO- the art of being found online when people are searching for just what you have. The problem with SEO is that some agencies don’t cater to small businesses or try to apply a generic SEO approach for you.
You need a small business SEO strategy geared towards you, one that caters to your budget and your niche.
Is SEO Meant for Small Businesses?
We would say that SEO works best for small businesses more than anything else. You can have big brands that are already known, but for smaller businesses, it gets highly competitive to get your products and services in front of the eyes and minds of the consumers. SEO is a powerful tool that helps you compete with the big players and compete against your direct competition.
Good keyword research, finding search terms with low competition, can really drive traffic to your website. More traffic, more visitors, more chances for conversion to a sale.
The power of local SEO to help a small business get local customers cannot be underestimated either.
Small Business SEO Strategy
A small business SEO Strategy would include things like:
- Local SEO.
- Website audit and restructure.
- Keyword research and SEO Content to match.
- Backlinks that help target your small business niche.
- A strategy that is driven by search intent.
You want an affordable SEO service for small businesses, not a service that will charge a high fee and lock you in for 6 – 12 months with no way to get out. With the fickle nature of business and the ever-present fear of lockdown, the fortunes of a small business can change rapidly. You don’t want to be locked into a 12-month campaign if your business has to shut down.
Small Business SEO Link Building
A backlink is where a 3rd party website links back to content on your website. Link Building for a small business is specialised in that you wouldn’t go chasing links from big websites where your target audience MIGHT be.
Backlinks for small businesses could be driven by a Digital PR campaign, another SEO strategy. Good news stories into the local media, solutions to problems in the community, all pointing to you for the solution.
Local directories can provide a good source of referral backlinks too.
Search Intent-Driven SEO for Small Businesses
Understanding what people are looking for, what their intent is, is vital if you want to score some great SEO points.
Catering your SEO content to cater to these intents makes your content more powerful and more likely to be returned in a search result.
For example, informational intent is where someone is searching for information about a subject. They have a specific question they want answered. If this question is in your target market area, then you should answer that question, provide information to satisfy this intent.
Be helpful and authoritative. Make yourself the subject matter expert for questions of this type, and soon you will be ranking high up on the Google search results for your products and services and how they solve everyday problems.
Local SEO for Small Businesses
This is an SEO strategy that helps businesses be found in local search results by Google. If your business has a physical location, we highly recommend getting some local SEO strategies in place and working for you.
When you search in Google, it takes your location into account when considering the search intent and the results returned. Looking for a restaurant? Then the top 3 results in your area, along with a map, will be returned to you.
When people are searching for a service using their mobile, Google knows your location through your mobile IP address, and again, will return the top 3 results and a map based on your location.
Good local SEO will have you on that top 3 list.
Why choose StudioHawk?
StudioHawk is not one of those agencies which will copy and paste an SEO package for your small business and then lock you in for 6 months or 12 months.
We provide affordable SEO services for small businesses starting from just $1500 a month.
Firstly, we just do SEO. We’re not a full-service agency promising social media, TV, radio blitzes, or influencer marketing. We do award-winning SEO, and that’s it. We specialise, and we’re good at it.
Secondly, we don’t do lock-in contracts. We’ve found many small businesses like this about us, as we can flex and grow with your budget, cut back in lean times, or stop the SEO if, sadly, you can no longer afford it.
Thirdly, the people you speak to on the phone are the actual SEO experts who’ll be working with you. No sales staff, no Account Manager, or admin types. So you can talk directly to an SEO expert about your business, about what you need, and how we can work with you.
You don’t get the run-around. You get professional, award-winning SEO catered to your business, your niche, your local area, to you.
You may be a small business, but with great SEO, you can take it to the big business people and take some of their web traffic. That was meant to sound so much tougher.
Studiohawk is here for you while you’re a small business, and we’ll help you grow into a booming big business. Contact us now and let’s get soaring!
Not ready for a full roadmap?
Small business SEO faqs
Got A Question?
Check Out Our SMB SEO FAQs
Absolutely! SEO is a versatile and scalable digital marketing strategy that can benefit small businesses just as much as larger enterprises. At StudioHawk, we’ve worked with a wide range of small businesses to achieve greater online visibility and increase local organic traffic.
When it comes to small business SEO, we focus on the fundamentals and stick to what works best:
- On-Page SEO: Optimising your website’s content, meta tags, and structure to help Google understand your website and match more search queries to your business.
- Local SEO: Ensuring your business appears prominently in local search results and attracts local customers. We optimise your online presence, including Google My Business, for maximum local visibility.
- Link Acquisition: For small businesses, this may include outreach to local directories, partnerships with local influencers and collaboration with complementary local businesses to strengthen your website’s authority.
- Technical SEO: Ensuring your website’s speed, mobile-friendliness, and structured data are optimised to help search engines index your site more effectively and improve overall search performance.
The key to high ROI SEO is the way we tailor your campaigns to the unique needs of your small business, location and industry to ensure we get quick wins and lasting results.
The cost of SMB SEO varies depending on several factors – from the size and complexity of your website to your industry, level of competition and more. Rest assured, our masterful SEO experts will work tirelessly to ensure you get record-breaking ROI with your SEO campaigns. In fact, our clients enjoy an average of 300% ROI with SEO.
To get a better idea around pricing, speak with our SEO experts today. We’ll get to know you and understand your goals, plus we’ll also schedule a free SEO audit to provide an accurate quote.