AMPLIFY YOUR STORY AND BOOST YOUR RANKINGS

Digital PR Agency

Build highly authoritative links that position your brand as a market leader, and conveys to Google your expertise, authority, and trust. With StudioHawk on your side, you'll acquire the PR links that your business deserves.

SPEAK TO A DIGITAL PR SPECIALIST

Why is Digital PR important?

Digital PR is all about scoring high-quality backlinks, which are key to boosting your SEO ranking. It’s a major player in Off-Site SEO, helping to build your site’s authority and get Google’s attention.

But it’s not just about climbing the ranks—these backlinks also bring in traffic that’s more likely to convert. Plus, Digital PR helps spread the word about your brand to a wider audience, giving you that extra visibility boost.

TALK TO A DIGITAL PR SPECIALIST

check_circle

No account managers,
only specialists

ads_click

We master the fundamentals
of Digital PR

lock_open_right

No long-term,
lock-in contracts

THE PERFECT COMPANION TO YOUR SEO CAMPAIGN

What is Digital PR?

If you're looking to level up your SEO efforts, Digital PR is a great mix of technical and content SEO - and compliments existing SEO campaigns. Brands including Kogan, Interparcel, Lifespan Fitness, and MONEYME are already seeing the results of StudioHawk's sophisticated Digital PR strategies.

phonelink_ring

Traditional PR vs Digital PR

Traditional PR campaigns can include print media, magazines, and newspapers. It can include social events and other real-world elements.

Digital PR focuses only on the digital sphere, it brings people back to your digital real estate through brand awareness and backlinks, gaining exposure through media coverage, influencer partnerships, and other online channels. This allows you to reach a wider audience and increase your brand awareness, recognition, and credibility.

phonelink_ring

Data-Led PR vs Reactive PR

These are the two most effective PR strategies in today’s media marketplace – we like to mix and match.

Data-Led is when we use data from your previous campaigns to inform your PR strategy. We essentially use data to justify your decisions and curate your pitches—media can’t resist a good data-centric story. Reactive PR is when our Digital PR campaigns are created as a reaction to something happening. These campaigns are designed to engage with audiences and capitalise on trending topics or breaking news.

Which is better? It depends on the situation. We use both in combination to achieve that tasty PR link – whatever is going to get you results is the avenue we go down.

4 Steps to starting your Digital PR campaign

settings_phone

Step 1: Contact Us

Ready to grow your brand visibility? Let’s chat. We’re here to listen to your goals and understand how to help you move forward.

troubleshoot

Step 2: Research

Our PR team works very closely with you to understand your business and target audience. We'll research your business niche to find the best digital channels to share your stories.

map

Step 3: Meet & Discuss

Either via video call or in-person over a coffee - our master PR craftsmen will share specific strategies, action plans, and ideas for a unique Digital PR campaign. Got some ideas or big goals? We want to hear them!

ads_click

Step 4: Launch Digital PR Campaign

If you feel that StudioHawk is the right fit for your business then our experts will discuss final strategies to reach your goals, create/share your Digital PR roadmap and we can get started!

CLIENT STORY

Using Digital PR to stay fit and healthy

To help Lifespan Fitness diversify its link profile and boost its campaign, we combined a range of Digital PR techniques to identify the type of data and stories that journalists would most resonate with. This allowed us to gain coverage in huge global publications.

DR 90

Highest link DR obtained

Links obtained with 1 campaign

DR 65

Average link DR

Read Case Study

DR 90

Highest ink DR obtained

Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!

View case study

DR 90

Highest link DR obtained

BDO Furniture wanted to leverage the authority that Digital PR can gain to help boost their ongoing SEO campaign.

View case study

144%

increase in organic traffic

Upmove wanted to reach a wider audience and build their brand online, while gaining highly authoritative and diverse links to complement their organic search efforts.

View case study

60%

increase in organic traffic

StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...

View case study

frame_inspect

Technical SEO

Is your current SEO holding you back? Let’s find the bottlenecks and create a strategy to get your SEO back on track. A technical SEO audit can shed some light on how to move forward.

Learn More

edit_note

SEO Content Writing

Driving targeted traffic to your website, establishing trust and building authority in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, which is why our SEO Copywriting is a critical part of the process.

Learn More

phonelink_ring

Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

Learn More

storefront

Local SEO

If you sell locally, we’ll help you become the leader of the local pack with our targeted local SEO strategies that help you expand your local reach.

Learn More

link

Link Building & Acquisition

Our link-building campaigns build high-quality backlinks to your store, which helps improve your Google rankings.

Learn More

shopping_basket

eCommerce SEO

Competition for shopping-related keywords is rife, so it pays to have specialists in your back pocket. At StudioHawk, you’re in good hands — our eCommerce SEO specialists have mastered what works when it comes to eCommerce SEO.

Learn More

potted_plant

Small Business SEO

Being a small business is an exciting thing. It can be fast-moving and competitive with different challenges day-to-day. You need a small business SEO strategy geared to your goals, and caters to your budget and your niche.

Learn More

change_circle

Website Migrations

Are you shifting your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

Learn More

language

International SEO

A good SEO strategy has you identifying target audiences and their nuances, relating to their cultures and speaking their language. And by that, we mean more than a Google translation of your website. Start reaching a global audience with international SEO expertise at StudioHawk.

Learn more

smart_toy

Generative AI SEO

Looking to stand out in a world powered by generative AI? Discover how our unique approach to AI-driven SEO can amplify your online presence. StudioHawk can leverage cutting-edge AI strategies to help you rank, connect, and scale faster than ever.

Learn More

emoji_events

Authority & Trust in Google Searches

Position your website as an authority and a trusted source in generic searches within Google.

web_traffic

High-Quality, Organic Traffic

Increase your website's organic traffic by attracting a higher percentage of high-quality visitors, ensuring consistent growth and improved engagement.

frame_inspect

Increase Organic Revenue

By optimising content, keywords, and user experience we can attract high-converting visitors that drive sustainable revenue growth.

What our clients are saying.

The team at StudioHawk has helped us quickly and easily get to page on Google for multiple business-related search terms - that have directly affected our monthly sales on a channel we've never been able to grow ourselves. They're not only highly skilled experts but also incredible people to work with.

Anna L

The Entourage

StudioHawk took the time to understand what we needed as a business, our industry, and where we are in the marketplace. They were very open about their solutions and how they wished to achieve results - there was no 'secret sauce'.

Chris Chapstick

Civilmart

You guys worked and worked seriously hard to get us answers to complex problems. The integrity, professionalism, and the all-around good-guys vibe was a pleasure to experience. Never once did anybody on the team say no to a request, and the communication was great. StudioHawk is number one for a reason and we're glad we got to actually experience it.

Omar Ahmed

HealthEngine

I have been working closely with StudioHawk for the past few months, and the results have been amazing! Without their guidance and support, I would've undoubtedly been unable to obtain first-page rankings for the keywords 'tutor', 'tutors', and 'tutoring' - all of which are ultra-competitive keywords. Thanks, guys!

Dmitri Dalla-Riva

Learnmate

Our organisation has worked with StudioHawk for the past six months. We have seen our online presence and conversions go from strength-to-strength as a direct result of their guidance, knowledge, and industry relationships. They're organised, professional, and deliver to a very high standard and I have no hesitation in recommending them to others.

Frances Hutchinson

They are always there for me, answer all of my questions, and have really helped me and the business grow in brand awareness, traffic, and conversion.

Arianne Sackville

Bell & Bone

The team at StudioHawk have been the force to help amplify our brand growth.

Anesley Clarke

B2C Furniture

StudioHawk cares and goes the extra mile. It's a plan that feels customised and tailored to our needs.

Logan Merrick

Sitting Halo Hair

Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen.

Mathew Walker

Petstock

I totally recommend the service because of the handholding and the results. These guys are the best; you can't go wrong.

Phil Leahy

Medcart

Short answer- yes. Backlinks are arguably the most powerful component of SEO. The Page Authority a good backlink can provide, and the leads they bring to you, are vital, not only for your Google ranking but also for bringing qualified leads which can turn into conversions.

A good story, an honest story about you. A good WHY story, WHY you are in business, WHY you are the best choice for someone to use your products or services.

PR works when it hits the emotions of a reader, or it provides the best solution to a problem they never knew they had.

It is a growing force in SEO and backlink acquisition. It is a heady mix of technical SEO and Content SEO. It is giving you qualified leads and powerful backlinks. And it is getting the good story of who you are, your brand, out into the world.

You can actively tell the world how awesome you are, in your words and in your way.

Digital PR is a separate service that perfectly compliments your SEO campaigns. So, what’s the difference? Digital PR is a more specialised form of link building that relies on creating useful stories, assets, tools and other content that attracts inbound links and media coverage. By securing high-quality media coverage and backlinks from authoritative sources, digital PR contributes significantly to your SEO success.

Digital PR can offer all kinds of benefits, particularly from a marketing perspective.

Here’s a few we’ve seen our clients enjoy:

Enhanced Brand Visibility: Gaining exposure through media coverage, influencer partnerships and other online channels allows you to reach a wider audience and increase your brand awareness, recognition and credibility.
Link Acquisition: Great digital PR campaigns can attract high quality links from authority websites in your industry. These backlinks improve your website’s authority in the eyes of search engines, leading to more visibility and better rankings in the search engine results.
Complement Your SEO: Digital PR and SEO work hand-in-hand to build your authority and showcase your expertise in your niche. Our SEO wizards work closely with our Digital PR teams to drive results that directly benefit your organic presence.

Digital PR not only improves brand awareness and brand affinity through increased exposure but can also increase the number of high-quality backlinks to your website which can lead to better search engine visibility.

Alongside more visibility and reach, digital PR can also help you manage customer relations, brand image and potential PR issues.

Ultimately, digital PR is a powerful tool for brand growth that works in tandem with SEO to boost your online presence and credibility.