Comprehensive white paper
Implementing Schema through Structured Data
Structured data generated from Schema.org is the collective result of the collaboration between Google, Bing, Yandex, and Yahoo to enable you to give the data their web search engines need to read and understand your content as well as give the most ideal search results corresponding to current events and time. Adding Schema mark-up to your HTML enhances the manner in which your page gets displayed in SERPs by improving the rich snippets.
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