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LATEST SEO NEWS, TIPS AND INSIGHTS
Don’t get left behind. Our SEO specialists share the latest SEO strategies, Google updates, company news and how we’re winning big for our clients.
AI
1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data
Lawrence Hitches
August 24, 2026
AI
How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.
Lawrence Hitches
August 17, 2026
AI
How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.
Lawrence Hitches
August 10, 2026
SEO Strategy
Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
August 2, 2026
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CATEGORIES
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Want to show up in AI search? Here's what matters most: trust signals, link-building, and tracking your LLM presence the right way.
Fearghas Flahvin
May 22, 2025
OpenAI’s shopping tools are changing how people buy online. Find out what it means for your SEO, organic traffic, and Shopify store visibility.
Stephanie Terrett
May 6, 2025
We go through in detail AI Overviews (Formerly the Search Generative Experience) and show different techniques to optimise for this search feature.
Lawrence Hitches
April 16, 2025
GEO helps your brand get mentioned in AI search answers, not just ranked in Google.
Lawrence Hitches
March 25, 2025
Learn how to optimise for ChatGPT with conversational keywords, structured data, and AI-driven SEO strategies to boost visibility.
Lawrence Hitches
December 22, 2024
Explore 60+ curated ChatGPT prompts designed for SEO tasks like keyword research, content creation, technical SEO, and competitor analysis.
Lawrence Hitches
November 30, 2024
Explore the recent rise of AI, from ChatGPT's innovations to its impact on SEO and content creation, balancing AI efficiency with human creativity.
Kayla Chauvel
July 1, 2024
A first look into the Search Generative Experience - we will explore the first wave of tweets and insights shared by industry experts.
Lawrence Hitches
May 27, 2023
Search Generative Experience How will Search Generative Experience (SGE) look?
Lawrence Hitches
May 18, 2023
Trending SEO Tips:
How much does SEO cost in Australia in 2026? Real monthly price ranges, what drives the cost, and how to choose the right package.
FAQ structured data can increase user experience and, most importantly, CTR. To learn how to use FAQs to your advantage, read this post.
Your complete guide to digital PR! Discover how strategic campaigns and valuable content can build brand authority, earn backlinks, and drive traffic.
Learn how to rank in AI search with our free AEO whitepaper, practical tips to get your content cited by ChatGPT, Gemini, Perplexity & more.
AI SEO helps your content get cited by ChatGPT, Google AI Mode, and Perplexity. Learn the 6 rules, tools, and strategy to optimise for AI search in 2026.
SEO News
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
August 2, 2026
Your GSC already tracks conversational queries from AI search. Here is how to find them, filter them, and use them for content strategy.
Lawrence Hitches
April 20, 2026
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A well-optimised Google Business Profile helps your business show up first when locals search for services.
Harry Sanders
November 17, 2025
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Every online store needs good-quality images. But if they’re not optimised, those images will do more harm than good.
Lawrence Hitches
June 5, 2025
Fresh SEO insights from StudioHawk
See what we’ve been doing lately to score an average 300% ROI for our clients.
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Learn to implement Article and FAQ schema to boost AI search visibility, improve indexing, and increase your content's credibility with structured data.
Lawrence Hitches
November 10, 2025
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FAQ structured data can increase user experience and, most importantly, CTR. To learn how to use FAQs to your advantage, read this post.
Lawrence Hitches
November 9, 2025
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How do search engines crawl and index your site? A clear walk-through of each stage, and how to make sure your pages get found.
Lawrence Hitches
November 9, 2025
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Technical SEO for eCommerce, while often overlooked, significantly impacts website performance. Discover how to ensure your website is technically sound.
Lawrence Hitches
July 22, 2025
