SEO is no longer just about securing a spot at the top of search results.
True success lies in delivering meaningful value to your audience while meeting search engine expectations.
ChatGPT offers a powerful tool to streamline this process, enabling you to craft engaging, high-ranking content. In this guide, we’ve compiled a selection of prompts designed to help you refine keyword research, produce compelling content, and outpace competitors.
These prompts will help you connect with your audience and improve search visibility. Let’s explore how they can transform your approach to SEO.
What is a ChatGPT Prompt?
A ChatGPT prompt is an instruction or input designed to guide ChatGPT in generating a response. It can take the form of a question, a statement, or a detailed scenario, helping the AI produce context-aware and relevant output. Prompts can be tailored for various purposes, such as keyword research, content creation, problem-solving, or casual conversation. The clearer and more specific the prompt, the more targeted and effective the AI’s response will be.
How Do You Create an Effective ChatGPT Prompt?
Creating an effective ChatGPT prompt involves providing clear, goal-driven instructions to get the desired output. Here are some essential tips:
- Define Your Objective
- Be clear about what you want to achieve, whether it’s generating ideas, solving a problem, or gathering information.
- Be Specific and Detailed
- Avoid vague instructions. Instead, provide relevant details, examples, and context.
- Example: Instead of “Tell me about SEO,” try “Explain the basics of SEO, including keyword research and on-page optimisation.”
- Use Roles or Context
- Specify a role or perspective to tailor the response.
- Example: “Act as a digital marketing expert and recommend 5 content strategies for small businesses.”
- Include Formatting Requirements
- Request output in a specific format, if necessary, to save time.
- Example: “List 10 long-tail keywords for organic skincare products in a table with search volume and difficulty scores.”
- Test and Refine
- Adjust the prompt if the response isn’t as expected. Add more context, clarify ambiguous terms, or rephrase your question.
A well-crafted prompt ensures high-quality responses, reducing the need for back-and-forth clarification.
What are the best ChatGPT SEO Prompts?
Whether you’re looking to brainstorm ideas, improve existing content, or outpace competitors, these tailored instructions will help you get the most out of ChatGPT.
Below is a curated list of prompts designed to streamline your SEO efforts and boost your results. Let’s explore how you can use them to transform your strategy.
ChatGPT Prompts for Keyword Research
- Find Related Keywords to a Topic
- Prompt: "Provide a list of 20 highly relevant keywords for '[topic]', including search volume, competition level, and their primary search intent (informational, transactional, or navigational)."
- Find Low-Difficulty, High-Volume Keywords
- Prompt: "Identify 10 low-competition keywords with high search volumes for '[topic]'. Include data for keyword difficulty, search volume, and CPC."
- Find Long-Tail, Low-Competition, High-Volume Keywords
- Prompt: "Generate 15 long-tail keywords related to '[topic]' with low competition and high search volume. Include their keyword difficulty, search volume, and target audience personas."
- Find Top Competitors’ URLs in Your Niche
- Prompt: "Provide a table of the top 10 competitors in the '[topic]' niche, including their URLs, primary target keywords, and their average domain authority score."
- Curate Keywords from a Blog Section
- Prompt: "Analyze this blog section '[content]' and generate a list of 10 keywords optimized for SEO, including keyword difficulty and search volume for each."
- Keyword Strategy with Search Intent
- Prompt: "Create a table of 10 keywords for '[topic]', categorized by search intent (informational, commercial, transactional). Include search volume and difficulty scores."
- Find Frequently Asked Questions for Beginners
- Prompt: "List 10 frequently asked questions about '[topic]' targeted at beginners. Provide a brief answer and classify each question by search intent."
- Create a List of Listicle Keywords
- Prompt: "Generate a list of 10 listicle-style keywords for '[topic]', focusing on popular formats like 'Top 10,' 'Best,' and 'How-To.' Include the search volume for each."
- Find Topics Related to a Niche
- Prompt: "Generate 5 broad topics related to '[topic]' and expand each with 5 search terms your audience might use to explore these topics."
- Identify Authority Gaps for New Content Ideas
- Prompt: "Based on the following blog posts '[list of blog posts],' suggest 10 high-potential content ideas to establish topical authority in '[topic]' with their recommended target keywords."
- Find Popular Questions Related to Keywords
- Prompt: "List 10 popular questions related to '[keyword]', ranked by search volume and classified by intent (e.g., informational, commercial)."
- Extract Keywords for Product Descriptions
- Prompt: "Analyze this product description '[description]' and extract 5 SEO keywords that best describe the product while appealing to potential customers."
- Research Keyword Strategies
- Prompt: "List 5 advanced keyword strategies for boosting organic traffic on '[topic].' Provide examples and explain why each strategy is effective."
- Classify Keywords by Search Intent
- Prompt: "Categorize the following keywords '[list of keywords]' by search intent (informational, transactional, commercial) and create a table with supporting data."
- Cluster Keywords into Groups
- Prompt: "Group these keywords '[list of keywords]' by semantic relevance, assign a core topic for each group, and explain how they can form a content cluster."
- Suggest Blog Post Titles Based on Keywords
- Prompt: "Create 5 SEO-optimized blog post titles using these keywords '[list of keywords]' and indicate the target audience for each."
- Find Long-Tail Keywords
- Prompt: "Generate a comprehensive list of long-tail keywords for '[topic]' that match a specific user intent (e.g., buying intent or research intent). Include search volume and competition."
ChatGPT Prompts for Content Outlines
- Generate a Content Outline
- Prompt: "Develop a detailed content outline for a blog post on '[topic]', including H1, H2, and H3 headings, with a one-line summary for each section."
- Create a Content Brief
- Prompt: "Write a content brief for an article about '[topic]' that includes the target audience, tone, primary keyword, secondary keywords, and a recommended word count."
- List Key Ideas for a Blog Post
- Prompt: "Generate 10 structured ideas for a blog post on '[topic].' Present them in bullet points with brief explanations of each idea."
- Compose a Guide Outline
- Prompt: "Create a comprehensive step-by-step guide outline for '[topic]' using a two-level heading structure. Include a summary of what each section will cover."
ChatGPT Prompts for Copywriting
- Rewrite Content to Avoid Duplication
- Prompt: "Rewrite the following text '[content]' into 3 unique versions, maintaining its original meaning but optimizing each for SEO."
- Optimize Existing Text with SEO Keywords
- Prompt: "Revise the following content '[content]' to naturally include these keywords '[list of keywords].' Ensure the flow remains engaging and reader-friendly."
- Generate FAQs from Content
- Prompt: "Extract 5 frequently asked questions and their answers from the following content '[content].' Ensure they're concise and relevant."
- Create Engaging SEO Content
- Prompt: "Write a compelling product description highlighting '[product features]' and integrate the keywords '[list of keywords].' Make it persuasive and SEO-friendly."
ChatGPT Prompts for Content Improvement
- Provide Facts and Statistics
- Prompt: "For the topic '[topic],' list 10 compelling facts and statistics with credible sources, focusing on recent and relevant data."
- Summarize Content
- Prompt: "Summarize the following content '[content]' in 100 words or fewer, capturing the key points and maintaining clarity."
- Improve Readability
- Prompt: "Rewrite the following text '[content]' to improve its readability, making it clear and engaging for a non-technical audience."
ChatGPT Prompts for Technical SEO
- Generate a Comprehensive SEO Checklist
- Prompt: "Create a step-by-step SEO checklist for optimising a website, covering technical SEO, on-page optimisation, keyword strategy, content creation, and backlinking. Include a brief explanation for each step."
- Generate Structured Data
- Prompt: "Create FAQPage schema markup for the following questions and answers: '[list of questions and answers].' Ensure the schema is valid and ready for use."
- Identify Topical Gaps
- Prompt: "Review this topical outline '[outline]' and suggest 5 additional subtopics to enhance its relevance and depth for SEO."
- Create an XML Sitemap
- Prompt: "Generate a valid XML sitemap for the following URLs '[list of URLs],' suitable for immediate submission to search engines."
- Write ALT Text for Images
- Prompt: "Write concise, descriptive ALT text for the image located at '[URL],' focusing on accessibility and SEO."
- Generate .htaccess Rewrite Rules
- Prompt: "Write .htaccess rules for 301 redirects from '[old URLs]' to '[new URLs].' Ensure all rules are formatted correctly."
- Write Robots.txt Rules
- Prompt: "Draft robots.txt rules to disallow the crawling of '[specific paths]' while permitting the crawling of '[other paths]' within the same domain."
ChatGPT Prompts for International SEO
- Create Hreflang Tags
- Prompt: "Generate hreflang tags for the following pages targeting audiences in '[countries/languages].' Include valid annotations and examples."
- Translate Keywords
- Prompt: "Translate these keywords '[list of keywords]' from '[source language]' to '[target language]' and present them in a table with their phonetic spelling if applicable."
ChatGPT Prompts for Titles, Tags & Meta Descriptions
- Create Blog Post Titles
- Prompt: "Generate 5 SEO-optimized blog post titles for '[keyword]' that target '[specific audience].' Make the titles compelling and under 60 characters."
- Write Meta Descriptions
- Prompt: "Write a meta description for '[content]' that includes '[keyword]' and ends with a call-to-action, keeping it under 155 characters."
ChatGPT Prompts for Off-Page SEO and Link Building
- List Popular Blogs in Your Niche
- Prompt: "Provide a list of 10 high-authority blogs related to '[topic]' with their URLs, domain authority scores, and average monthly traffic."
- Recommend Backlink Strategies
- Prompt: "Suggest 5 actionable backlink strategies to improve rankings for '[website],' and list 10 relevant websites for outreach with their contact details."
Information Gain Optimized SEO Prompts
- Identify Unique Information Gaps
- Prompt: "Analyze the top-ranking articles for '[topic]' and identify content gaps where unique, proprietary insights or data could be added to improve information gain. Suggest 5 actionable content ideas to address these gaps."
- Develop Proprietary Content Ideas
- Prompt: "Based on this dataset '[dataset]' or research findings '[summary of findings],' generate 3 unique content topics that provide new, actionable insights for '[audience].'"
- Create Data-Driven Content Plans
- Prompt: "Using '[data or research summary],' create a content plan that incorporates data visualizations, proprietary statistics, and trend analysis. Include at least 3 ideas for interactive elements like calculators or infographics."
- Optimize Existing Content for Information Gain
- Prompt: "Review the following article '[article link or text],' and suggest 5 ways to enhance its information gain by adding expert quotes, real-life examples, or relevant data."
- Build Content Clusters
- Prompt: "Create a pillar-cluster content plan for '[topic].' Include the main pillar content, 3 supporting subtopics, and suggestions for original insights or proprietary data to enhance each cluster."
- Target Search UX Gaps
- Prompt: "Analyze competitors' content for '[search term]' and identify common usability or content gaps (e.g., unclear navigation, missing visuals). Suggest 3 UX-friendly article ideas to address these gaps."
- Focus on Funnel-Based Content
- Prompt: "Develop a full-funnel content strategy for '[topic],' with 3 articles each for Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU). Ensure each article idea includes a focus on first-hand experiences or expert perspectives."
Advanced Keyword Research Prompts
- Generate Information Gain Keywords
- Prompt: "Identify 10 keywords related to '[topic]' that have high search volume but minimal redundancy across existing search results. Prioritize terms that signal unmet user needs or questions."
- Create Intent-Based Keyword Clusters
- Prompt: "Cluster the following keywords '[list of keywords]' by search intent (e.g., informational, transactional). Include suggestions for original data or insights to strengthen each group."
- Long-Tail Keywords with Unique Angles
- Prompt: "List 10 long-tail keywords for '[topic]' that reflect user-specific problems or niche queries. For each, suggest one original perspective or data point to differentiate content."
Content Enhancement Prompts
- Add Depth to Existing Content
- Prompt: "Enhance the content '[content link or text]' by integrating the following: (1) expert interviews, (2) user-generated insights, (3) unique data visualizations, and (4) video embeds. Provide a structured outline for these additions."
- Increase Interactivity
- Prompt: "Propose 3 interactive content ideas for '[topic],' such as quizzes, calculators, or tools. Highlight how these additions will improve user engagement and add information gain."
- Develop UX-Focused Formats
- Prompt: "Design a content layout for '[topic]' that prioritizes user experience. Include suggestions for clear headings, scannable sections, and visual aids to guide readers through complex concepts."
Insights and Persona Development Prompts
- Persona-Specific Content Ideas
- Prompt: "Define 3 target personas for '[topic],' including demographics, motivations, and pain points. For each persona, suggest 2 article topics and the best content format (e.g., blog, infographic, video)."
- Interview Planning for Information Gain
- Prompt: "Develop an interview plan for gathering insights on '[topic].' Include 3 open-ended questions for each stage: introductory, intermediate, and advanced. Suggest how responses can enhance content."
- SME Collaboration
- Prompt: "Identify 4 types of subject matter experts (SMEs) for '[topic]' and write 3 specific questions for each that could elicit unique insights for high-information-gain content."
Content Strategy SEO Pormpts
- Create Schema for Unique Insights
- Prompt: "Generate structured data markup (e.g., FAQ schema or HowTo schema) for the following unique insights '[list of insights].' Ensure the schema is valid and improves SERP visibility."
- Design Information Hierarchies
- Prompt: "For '[topic],' create a hierarchical information architecture with clear categories and subcategories. Suggest how to prioritize topics based on relevance and originality."
- Generate ALT Text for Information Gain
- Prompt: "Write descriptive ALT text for the images '[image descriptions]' that incorporates unique data points or insights to enhance SEO and accessibility."
Analytics and Iteration Prompts
- Monitor and Optimize Content Performance
- Prompt: "Create a framework for tracking the success of content optimized for information gain. Include metrics like bounce rate, average time on page, user feedback, and keyword rankings."
- Iterate for Improved Engagement
- Prompt: "Review engagement metrics for '[content piece]' and suggest 3 actionable changes to improve relevance, originality, and user retention."
- Social Media Feedback Integration
- Prompt: "Analyze social media feedback for '[topic]' and extract 5 user-generated insights or questions that can inform future content ideas."
Well-crafted ChatGPT prompts can take your SEO strategy to a whole new level, helping you produce content that resonates with readers and performs well on search engines.
By focusing on unique insights, relevance, and clear intent, you can ensure your content not only ranks but stands out.
Start experimenting with these prompts today, and let them guide your SEO efforts toward greater engagement and visibility.
If you’ve discovered prompts that work exceptionally well or have ideas to share, let us know!