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LATEST SEO NEWS, TIPS AND INSIGHTS
Don’t get left behind. Our SEO specialists share the latest SEO strategies, Google updates, company news and how we’re winning big for our clients.
SEO Strategy
There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.
Lawrence Hitches
September 13, 2026
AI
The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.
Lawrence Hitches
August 31, 2026
AI
1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data
Lawrence Hitches
August 24, 2026
AI
How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.
Lawrence Hitches
August 17, 2026
Ready to level up your SEO?
CATEGORIES
SEO for SaaS can be extremely challenging and can seem daunting at times. So, what steps can be taken to differentiate your SaaS brand from others?
Lawrence Hitches
March 5, 2024
Want to know more about being an SEO specialist? Then you’re in the right place. There are various pathways to becoming an SEO specialist, let's explore them.
Lawrence Hitches
February 3, 2024
Learn the basics of how to ‘speak’ to a search engine and provide valuable context that could help search engines to better understand your web pages.
Lawrence Hitches
December 6, 2023
In this guide, we’ll delve deep into the content performance metrics that matter and how to analyse them to ensure your content strategy is on the right track
Lawrence Hitches
November 25, 2023
A first look into the Search Generative Experience - we will explore the first wave of tweets and insights shared by industry experts.
Lawrence Hitches
May 27, 2023
Search Generative Experience How will Search Generative Experience (SGE) look?
Lawrence Hitches
May 18, 2023
In today's digital world, content marketing has become a vital aspect of any business's online presence - and particularly true of the SaaS industry.
Lawrence Hitches
February 23, 2023
In this article we delve into the concept of INP and explore ways to improve it for your website’s technical SEO.
Lawrence Hitches
February 23, 2023
The world of SEO (search engine optimisation) is vast; it contains terminology we need to learn. Here is your complete guide on what SEO is and how it works!
Lawrence Hitches
April 1, 2022
Trending SEO Tips:
How much does SEO cost in Australia in 2026? Real monthly price ranges, what drives the cost, and how to choose the right package.
FAQ structured data can increase user experience and, most importantly, CTR. To learn how to use FAQs to your advantage, read this post.
Your complete guide to digital PR! Discover how strategic campaigns and valuable content can build brand authority, earn backlinks, and drive traffic.
AI SEO helps your content get cited by ChatGPT, Google AI Mode, and Perplexity. Learn the 6 rules, tools, and strategy to optimise for AI search in 2026.
Automate technical audits, content analysis, and reporting with Claude Code. A practical guide for SEO teams using AI-powered CLI tools.
SEO News
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
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There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.
Lawrence Hitches
September 13, 2026
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Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
August 2, 2026
Your GSC already tracks conversational queries from AI search. Here is how to find them, filter them, and use them for content strategy.
Lawrence Hitches
April 20, 2026
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A well-optimised Google Business Profile helps your business show up first when locals search for services.
Harry Sanders
November 17, 2025
Fresh SEO insights from StudioHawk
See what we’ve been doing lately to score an average 300% ROI for our clients.
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Learn to implement Article and FAQ schema to boost AI search visibility, improve indexing, and increase your content's credibility with structured data.
Lawrence Hitches
November 10, 2025
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FAQ structured data can increase user experience and, most importantly, CTR. To learn how to use FAQs to your advantage, read this post.
Lawrence Hitches
November 9, 2025
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How do search engines crawl and index your site? A clear walk-through of each stage, and how to make sure your pages get found.
Lawrence Hitches
November 9, 2025
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Technical SEO for eCommerce, while often overlooked, significantly impacts website performance. Discover how to ensure your website is technically sound.
Lawrence Hitches
July 22, 2025
