LATEST SEO NEWS, TIPS AND INSIGHTS

Don’t get left behind. Our SEO specialists share the latest SEO strategies, Google updates, company news and how we’re winning big for our clients.
SEO Strategy
There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.
Lawrence Hitches
September 13, 2026
AI
The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.
Lawrence Hitches
August 31, 2026
AI
1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data
Lawrence Hitches
August 24, 2026
AI
How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.
Lawrence Hitches
August 17, 2026
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CATEGORIES
Staying on top of enterprise SEO trends is difficult. But you don't want to fall behind. See the top 6 that you need to stay on top of for 2024 and beyond.
Lawrence Hitches
December 28, 2024
Calculate the ROI of your SEO investment with a simple formula, step by step. Set up conversion tracking and prove what SEO returns.
Lawrence Hitches
December 28, 2024
Learn how to optimise for ChatGPT with conversational keywords, structured data, and AI-driven SEO strategies to boost visibility.
Lawrence Hitches
December 22, 2024
Use this comprehensive checklist to run a smooth and effective Digital PR campaign every time.
Lawrence Hitches
December 21, 2024
Discover how to refine your Digital PR outreach strategy, foster lasting media relationships, and elevate your brand’s online visibility.
Lawrence Hitches
December 21, 2024
Strong journalist relationships are key in digital PR, but shrinking newsrooms and overworked media pros make meaningful connections a challenge.
Lawrence Hitches
December 20, 2024
Digital PR uses data to refine strategies, identify media and influencers, and create impactful, insight-driven campaigns for great results.
Lawrence Hitches
December 20, 2024
Discover how leveraging trending topics with newsjacking can boost your brand’s Digital PR efforts, driving attention and engagement.
Lawrence Hitches
December 20, 2024
How to craft a press release for Digital PR that grabs attention, sparks curiosity, and turns into media coverage to boost your brand.
Lawrence Hitches
December 20, 2024

SEO News

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.
Lawrence Hitches
September 13, 2026
Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
August 2, 2026
Your GSC already tracks conversational queries from AI search. Here is how to find them, filter them, and use them for content strategy.
Lawrence Hitches
April 20, 2026
A well-optimised Google Business Profile helps your business show up first when locals search for services.
Harry Sanders
November 17, 2025

Fresh SEO insights from StudioHawk

See what we’ve been doing lately to score an average 300% ROI for our clients.
Learn to implement Article and FAQ schema to boost AI search visibility, improve indexing, and increase your content's credibility with structured data.
Lawrence Hitches
November 10, 2025
FAQ structured data can increase user experience and, most importantly, CTR. To learn how to use FAQs to your advantage, read this post.
Lawrence Hitches
November 9, 2025
How do search engines crawl and index your site? A clear walk-through of each stage, and how to make sure your pages get found.
Lawrence Hitches
November 9, 2025
Technical SEO for eCommerce, while often overlooked, significantly impacts website performance. Discover how to ensure your website is technically sound.
Lawrence Hitches
July 22, 2025

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