THE SEO TEAM THAT'LL GROW YOUR FIRM

SEO For Lawyers

 
At StudioHawk, we understand that every law firm needs visibility built on trust. Our SEO strategies are ethical, compliant, and tailored to help your firm appear in front of the right people, those actively searching for legal expertise in your area.
 
From optimising your website structure and content to building authoritative backlinks, we focus on positioning you and your firm as leaders in your niche. Whether you’re a boutique practice or a large-scale legal team, we’ll create a strategy that strengthens your online presence, drives qualified enquiries, and helps you stand out in an increasingly competitive landscape.
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WHY LAW FIRMS NEED SEO IN 2025

In the high-stakes legal industry, you need an SEO team that gets you

There aren’t any shortcuts to SEO — despite what others might tell you. Whether you’re a new law firm carving out a reputation, or an established legal practice that’s looking to modernise, we’ll help you generate more qualified leads, more often.

We’re one of Australia’s leading SEO agencies for Australian law firms, and we speak the language of your industry. 
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No generalists, just SEO specialists
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Get more out of your online presence
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Generate more traffic, enquires, and ROI, without the stress
HELP MORE PEOPLE, MORE OFTEN

Our Lawyer SEO Services


From boutique law firms to leaders in Australia's legal system, we'll help you make the most of your online presence and generate real results. We know what it takes to make a legal firm an authority in your niche, so you can help out those who need it most. 
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Comprehensive SEO Audit
Know exactly where you're currently ranking online, and where you're missing out. We'll complete a full audit of your SEO strategies (or lack of) to date, so you know where you're standing from. 

 

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AI Search & Snippet Optimisation
Future-proof your online presence. Our SEO specialists will design your content so it's AI search-friendly, whether people are using ChatGPT, Gemini, or Perplexity. 
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Local SEO for Lawyers
Looking to become the go-to in your community? We'll make sure you rank for "lawyer near me" searches, as well as optimising your Google My Business profile. 
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Legal Content Strategy
Become an authority in your space through quality SEO-optimised content. We'll map out and execute a content strategy that helps attract qualified leads, searching for answers to their solutions. 

 

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Technical SEO & Site Health
Great content's just part of the equation. We'll optimise every element of your website so it's search engine-friendly, and maintain the health of your site so it's a user's best friend. 

 

 

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Link Building for Law
Build a reputation beyond your website. We'll build high-quality backlinks to your website and spread them across Internet in relevant spots, so your domain authority continues to grow.

 

AUSTRALIA'S #1 SEO AGENCY FOR LAW FIRMS

Why choose StudioHawk for your Lawyer SEO services?

At StudioHawk, you’re in safe hands. Our SEO services for lawyers are built on experience, transparency, and a deep understanding of how people search for legal help online.
 
We don’t believe in one-size-fits-all strategies. Instead, we take the time to understand your firm’s unique goals, whether that’s attracting more high-value cases, expanding into new practice areas, or increasing local visibility. 
Why choose StudioHawk for your enterprise SEO

4 Steps To Scaling Your Law Firm With StudioHawk

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Step 1: Discovery & Audit
Looking to get ahead of the pack? We’re here to help. We’ll chat with you about your law firm, and then assess how you’re currently appearing online.
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Step 2: Strategy
Next, we build out your SEO strategy, designed to get you more qualified leads. We’ll work out what keywords will help drive more traffic to your website, and map out how we’ll improve your rankings.
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Step 3: Optimisation & Authority Building
Once we’ve implemented our strategy, it’s time to optimise. We’ll look at what’s working, and what could be improved. We’ll also work on generating high-quality backlinks to help build your website’s authority.
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Step 4: Tracking & Growth
We're all about transparency, and we want to know exactly how we're helping your law firm. We track key metrics (traffic, enquiries, ROI), and keep working so we're always growing your law firm's online presence.
LOCAL CLIENT STORY

Building Authority and Rankings: How Sharewise Scaled with Smart SEO

Sharewise
Uncover how we helped Sharewise grow their online authority with a tailored SEO strategy. They achieved a 97% YoY increase in keyword rankings, gained visibility across competitive finance terms, and significantly improved their organic lead flow.

 

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Growth in keyword rankings YoY
164%
Increase in organic traffic YoY
1222%
Increase in organic leads YoY
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The #1 SEO agency choice for Australian brands

Growth in Local Store Visibility YoY
144%
Growth in Local Store Visibility YoY
Dahlsens partnered with StudioHawk to boost its organic visibility in the competitive building supplies market, focusing on truss and frame content, local SEO, and technical improvements.
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Increase in Organic Users YoY
241%
Increase in Organic Users YoY
The Cruiser Store campaign drove explosive growth in search visibility and positioned the brand as a go-to for LandCruiser accessories.
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Total Media Placements
44
Total Media Placements
With Woodbury Furniture’s premium craftsmanship, the digital strategy had to be stylish, data-led, and designed to elevate the brand in Australia’s competitive furniture market.
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Increase in new users
189%
Increase in new users
From paws to page views, in a competitive enterprise space StudioHawk came out top partnering with Pet Insurance Australia on their SEO.
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increase in organic traffic
24.7%
increase in organic traffic
Producing SEO content for high increases in organic traffic – the StudioHawk way!
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eCommerce site: Total keywords increased by
102%
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Uncork the story of how a finely tuned SEO campaign drove significant results for one of Australia’s most iconic wine brands.
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increase in organic users
100%
increase in organic users
Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords
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EXPLORE MORE

Australia’s Leading SEO Agency for Law Firms, Legal Practices and Solicitors


Our specialists have helped law firms across Australia climb the Google rankings - driving more qualified enquiries, increasing online visibility, and building long-term authority in competitive legal search results without relying on expensive paid ads. 

Lawyer SEO Results That Drive Real Growth


Investing in SEO now will help your law firm in the future. Don’t risk getting left behind — turn your online presence into one of your most powerful growth tools.
 
Don't risk getting left behind as the digital landscape evolves. With the right SEO foundation in place, your online presence becomes one of your firm’s most powerful business development tools, driving steady growth, building trust, and helping you stay ahead of competitors.
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Authority & Trust in Google and AI Searches

With a robust SEO strategy, your law firm's website can become a source of authority in your niche. Whether people are using search engines to search for your services, or turning to AI, you'll be top-of-mind. 

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High Quality, Local Organic Traffic
We don't just generate any traffic, we generate traffic that makes a difference. Our SEO strategies are designed to attract more high-quality, local organic traffic to your websites, as this traffic is more likely to turn into real revenue for your firm. 
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More Qualified Enquiries & Long-Term ROI
We don't believe in vanity SEO. Our SEO strategies are designed to find and attract qualified customers, who need your services now. That way, we're generating ROI for your firm, making a difference to your bottom line. 

What our clients are saying.

We’ve been working with StudioHawk for our SEO efforts at Nutrition Warehouse, and they’ve been nothing short of amazing. The team is incredibly knowledgeable and always stays ahead of the curve with their strategies. What stands out the most is their communication – they're incredibly responsive. We’ve seen great preliminary results, and the entire team is a pleasure to work with. Highly recommend!
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Heather Earl
Nutrition Warehouse
As of early 2023, we have been actively engaged with StudioHawk as our preferred SEO Agency Partner. Throughout this period, our collaboration has yielded numerous successes in both our SEO, content and technical strategies. The experience of working alongside the team, including Jenna, Lachlan, and Georgia, has been highly rewarding. Without hesitation, we wholeheartedly endorse StudioHawk as an exceptional and dependable agency.
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Tyler James Velasquez
Bondi Sands
We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition. Our organic sessions have increased significantly, alongside improved search engine rankings and overall site engagement. We've relied on their expertise to prepare for key events, optimize daily operations, and tackle large-scale site projects. They have become a crucial partner in driving our long-term organic growth.
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Rhyanna Cardillo
Aje & AJE ATHETLICA
I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge.
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Madhu Malhotra
Officeworks
You guys worked and worked seriously hard to get us answers to complex problems. The integrity, professionalism, and the all-around good-guys vibe was a pleasure to experience. Never once did anybody on the team say no to a request, and the communication was great. StudioHawk is number one for a reason and we're glad we got to actually experience it.
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Omar Ahmed
HealthEngine
The Studiohawk team are experts in the field. Are down to earth, easy to deal with and get things done.
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Marco Rocha
Weber
The StudioHawk team have been trusted partners of ours over the last 2 years. Robert Chung and Nathan Tong have been particularly instrumental with the rollout of our multi-brand, multi-region website launches, with consistently excellent communication and quality outputs.
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Chris Kirton
RYOBI
The team at StudioHawk have been the force to help amplify our brand growth.
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Anesley Clarke
B2C Furniture
Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen.
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Mathew Walker
Petstock
I totally recommend the service because of the handholding and the results. These guys are the best; you can't go wrong.
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Phil Leahy
Medcart
just ask our hawks
YOUR QUESTIONS ANSWERED

LAWYER SEO FAQS

How long does SEO take for law firms?
Typically, SEO takes 6-12 months for law firms to start seeing consistent results. However, the timeline for each law firm is different, and we'll walk you through when you can expect to start seeing results when you meet with us.
Is SEO allowed under Australian legal advertising guidelines?
Yes, SEO is allowed under Australian legal advertising guidelines. Our SEO services are designed to be compliant and ethical - we don't make misleading or false claims in our content. 
Do you work with all types of law firms (family, criminal, corporate, etc.)?
We do! We work with all types of law firms, as our SEO specialists have a deep understanding of each niche. 

 

How much does lawyer SEO cost?
Every law firm needs a different SEO strategy, so our prices vary depending on the project. We can work with your budget, whether you’re a law firm that’s starting out, or you’ve been around for a while. We also don’t believe in lock-in contracts, as our results speak for themselves.
How do you measure SEO ROI for law firms?
Our SEO services are designed to make a tangible difference to your law firm. We track the amount of organic traffic we're generating, how many qualified leads submit an enquiry, and the amount of revenue that comes from our activities. 
What makes SEO for lawyers different from other industries?
SEO for lawyers require extra care, as you have to be careful about what you say online. Our SEO strategies are designed with compliance in mind, from the keywords we target, to the tone of the content we create for you. 
I've tried SEO before and didn't see results - what makes StudioHawk different?
As Australia's largest SEO agency, we know what it takes to make your law firm front-and-centre for search engines. We create a bespoke strategy based on your needs, executed by our SEO specialists. We believe in transparency, so you'll know exactly what we're doing and why at every step, and what results we're generating.
Can you help with local SEO for lawyers?
Of course! We can help with your local SEO needs, so you're ranking whenever someone nearby searches for a lawyer with your skills. 

Law Firm, Legal Practices, and Solicitor SEO Services Australia Wide

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BOOK YOUR FREE SEO MASTERPLAN

Ready to Attract More Clients with Expert SEO for Law Firms, Legal Practices, and Solicitors?

Claim your free Legal SEO Strategy to uncover high-intent keyword opportunities, grow your online visibility, and generate more qualified leads for your firm 
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Law Firm SEO Audit
Identify the key issues holding your firm back in search rankings and uncover what it takes to outrank your local legal competitors. 
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Traffic & Lead Conversion Analysis
Discover where your most valuable enquiries are coming from and how to optimise your site to convert more visitors into high-quality legal leads. 

 

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Tailored Legal SEO Strategy
A custom SEO strategy designed to grow your firm's online presence, attract qualified clients, and dominate search results for your legal services.

 

Sign up for your free consultation with a eCommerce SEO expert
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Award-Winning Expertise, Built on the Same Principles That Drive Your Practice

Our accolades aren't just for show. They're a testament to the impact our SEO strategies have on law firms across Australia, helping them increase visibility, attract more qualified leads, and stay ahead of competition online. 
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So when you partner with StudioHawk, you’re teaming up with a crew that’s proven to get the job done right.

 

 

google-partner As a Google Partner Specialist and a proud Board Member of the Australian Web Industry Association, we’re committed to leading the industry with integrity, creativity, and results.
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