SUCCESS STORIES

Evie Networks: Scaling EV Visibility in Record Time

 
Evie Networks is building one of Australia's most accessible and reliable EV charging networks. As more Australians made the switch to electric, Evie wanted to be the name drivers found first when they searched for somewhere to charge.
 
Over two focused SEO sprints,StudioHawk helped Evie rebuild its SEO foundations, grow its visibility and turn high-intent searches into real business results.
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819%
Increase in organic sessions on BYD page
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38%
Improvement in average keyword rankings
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25%
Increase in organic clicks
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Sustainability, smart technology and a nationwide experience sit at the heart of everything Evie builds.
 
Its network is designed for every kind of trip, from a quick top-up in the city to long-haul regional travel.

The Need

Electric vehicle adoption was climbing, and drivers were turning to Google to find somewhere to charge. Evie wanted to be the most visible and trusted EV charging network in organic search across Australia.
 
The key objectives:
  • Lead the way for high-intent charging searches
    • Be the network drivers find first in Melbourne, Sydney and Queensland.
  • Reach drivers of every major EV brand
    • Connect Tesla, BYD, Hyundai and other EV drivers with compatible chargers.
  • Build expertise and trust
    • Show Evie's EV knowledge through helpful, expert content.
  • Grow efficiently
    • Get the most from every sprint with focused, scalable work.

The Plan

We set up a flexible, sprint-based framework, with each round of focused improvements building on the last.
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Technical foundations
Improve crawlability and indexing so search engines could find and understand every key page.
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Location and brand pages
Rebuild the Melbourne, Sydney and Queensland location pages, and create pages for EV brands like Tesla, BYD and Hyundai.
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Local visibility
Optimise Google Business Profiles across Evie's locations.
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Expertise and scale
Strengthen E-E-A-T with an EV glossary, and build scalable templates and content structures to expand quickly.

The Execution

Sprint 1 sorted the technical side and laid the content foundations. Sprint 2 built on that momentum with more brand pages and further visibility gains.
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Rebuilt the pages that matter most
Rebuilt and optimised three high-priority EV charging location pages, and launched charger pages for Tesla, BYD, Polestar, Kia, Hyundai and MG using a scalable content template.
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Strengthened local and technical signals
Rolled out FAQ schema dynamically through Google Tag Manager, and audited and optimised Google Business Profiles across locations.
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Built authority and moved quickly together
Ran backlink outreach to automotive and sustainability publishers, while Evie's team uploaded content directly, keeping collaboration fast.
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Take Evie's BYD charger page. Built as part of the wider EV content expansion, it speaks directly to BYD drivers with structured, search-friendly content and clear calls to action.
 
It pairs brand relevance with practical charging information, and internal links guide people to key pages like Find a Charger. It now outranks BYD's own site.

The Challenges Overcome

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Keeping pace with a fast-moving market
The EV market moves quickly, with keywords and demand shifting through the year and spikes around holiday travel. Working in short sprints let us adjust as search behaviour changed.
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Turning blogs into landing pages
Many key pages started life as blog posts. We reformatted them into stronger landing pages while keeping the SEO value they had built.
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Finding room among global EV brands
Global EV brands held many high-intent terms, so we targeted long-tail, local and brand-specific searches where Evie could win.

The Results

Growth across the board: Across two sprints (April to September 2025), total users rose 36%, organic sessions 34% and engaged sessions 35%, with impressions on EV-focused pages up 80%.
 
Climbing the rankings: Average keyword position improved 38%, and Evie's BYD charger page now outranks BYD's own site.
 
Pages that convert: The BYD charger page saw an 819% increase in sessions quarter on quarter, the Tesla page grew sessions 481% and conversions 457%, and the Melbourne charging page grew 146% in Sprint 1 and a further 61% in Sprint 2.
 
Real leads: Organic search now brings in qualified B2C and B2B leads, with contact forms and Find a Charger actions leading the way.
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819%
Increase in organic sessions on BYD page
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38%
Improvement in average keyword rankings
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36%
Increase in total users

The Conclusion

Evie Networks came to us with ambitious goals in one of the most competitive spaces online. Two focused sprints later, organic search has become a real growth channel.
 
+819% BYD page sessions. +38% average keyword position.
Intent-led content, scalable templates and steady optimisation have made Evie a recognised name in EV search, and its best pages are still climbing.
Evie has been such a great team to work with. They're engaged, open to ideas, and really understand the value of search. It's been a smooth, collaborative process and the results speak for themselves.
StudioHawk Team
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