Melvin Buenaventura

With nearly a year at StudioHawk, Melvin has immersed himself in the fast-paced world of SEO, building on the foundation he developed at a smaller agency, where he spent two years learning the ropes. What started with outbound sales calls quickly evolved into a passion for SEO, beginning with guest posting and expanding into technical and strategic optimisation.

At StudioHawk, Melvin works with a diverse range of clients, from enterprise-level brands like PharmaCare (Nature’s Way, Promensil, FBX Australia) to leading eCommerce businesses such as Sydney-based jeweller Cerrone. His portfolio also includes niche businesses like Medical Business Brokers, Tego (medical indemnity insurance specialists), CrowdProperty, and hospitality brands like Contemporary Hotels. His experience spans industries, allowing him to tailor strategies that drive real growth.

Melvin thrives in the dynamic, knowledge-driven environment of StudioHawk. The constant evolution of SEO challenges him to stay ahead of industry trends, making every day an opportunity to sharpen his skills. He values being part of a team that shares his passion for learning and problem-solving, fostering a culture of collaboration and innovation.

His role involves deep-diving into client websites to uncover roadblocks affecting their organic performance and identifying opportunities for growth. Whether optimising information architecture (IA), conducting keyword research, or performing competitor gap analyses, Melvin ensures every strategy is backed by data and executed with precision. He also works closely with the content team, crafting detailed page briefs that guide content optimisation with the right keywords and structure.

What excites Melvin most about working in the digital industry is its vast potential. The ever-changing nature of SEO means there’s always something new to learn, and the opportunities to expand into different areas of digital marketing are endless. For him, it's not just about rankings—it's about helping businesses grow and evolve in an increasingly digital world.