SEAMLESS SEO MIGRATION

How Officeworks Turned a High-Risk Migration Into SEO Growth

When Officeworks migrated to a new site build, thousands of product and category pages — and the organic visibility they had — were at risk. StudioHawk stepped in to uncover and resolve critical technical issues, improve crawlability and indexing, strengthen site structure and optimise content across the site. Working closely with the Officeworks development and internal SEO teams, we helped turn a high-risk migration into stronger, more scalable SEO foundations built for long-term growth.

60%

Increase in organic traffic

32%

Organic revenue increase

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Spot Migration Risks

Uncover technical SEO issues that could put your rankings, traffic and revenue at risk before you make the move.

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Know What to Prioritise

Get clear recommendations on the SEO actions that matter most before, during and after your migration.

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Find Growth Opportunities

Go beyond protecting what you have and identify opportunities to build stronger organic performance on your new site.

Get Your Free SEO & AI Search Masterplan

Before migration, understand what drives rankings today.
Watch this next.

StudioHawk Founder, Harry Sanders, went deep into Google's patents, ranking systems, quality signals and leaked API documentation to uncover three fundamental principles behind how Google decides which websites win in search. Get a clearer understanding of the signals worth protecting as you plan your next move.