Charbel Raffoul

Head of SEO Performance
Charbel's journey into digital marketing started when he discovered something called SimilarWeb, which is an online tool used to spy on competitors’ websites. He would find himself never concentrating in class once he began to dabble in this tool (safe to say he learned a lot in lectures).
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About Charbel

Fast forward a few years later, Charbel found an opening for StudioHawk so  decided to write a 700-word blog about SEO to stand out from the crowd and it worked! Today, Charbel is an integral part of the StudioHawk leadership team, working with clients to ensure their experience with us is the best it can be.

 

His favourite part about SEO is working on eCommerce websites, Charbel has found they have disrupted many industries and will continue to do so. He loves combining the power of analysing data with finding the missing SEO elements of an eCommerce website to achieve results that make a client go WTF (of course, in a good way!).

 

When Charbel's not reading every blog there is about SEO,  he enjoys working out, watching sports, and catching up with friends.

Meet our other hawks....

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Charbel Raffoul
Head of SEO Performance
Group 2080
Georgia Anderson
Digital PR Director
staff profile_alejandro_1
Alejandro Restrepo Imery
General Manager

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.
SEO Strategy
Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
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2 August 2026
SEO News
Google Search Console now shows how your social content ranks on Google. Here is the social topical map method, with real data from our own channel.
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27 July 2026
AI
Wondering what AI search means for your business? See what 21 months of data reveals about AI traffic, revenue, and where to inves
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20 July 2026
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Topical authority is a ranking signal, not a content strategy. Learn how to build it for SEO and AI search with topical maps and internal linking.
Lawrence Hitches
13 July 2026
AI
AI search gives different answers to different users. Learn how personalisation affects your SEO strategy and what it means for visibility.
Lawrence Hitches
6 July 2026
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