Charbel Raffoul

Head of SEO Performance

Charbel's journey into digital marketing started when he discovered something called SimilarWeb, which is an online tool used to spy on competitors’ websites. He would find himself never concentrating in class once he began to dabble in this tool (safe to say he learned a lot in lectures).

About Charbel

Fast forward a few years later, Charbel found an opening for StudioHawk so decided to write a 700-word blog about SEO to stand out from the crowd and it worked! Today, Charbel is an integral part of the StudioHawk leadership team, working with clients to ensure their experience with us is the best it can be.

His favourite part about SEO is working on eCommerce websites, Charbel has found they have disrupted many industries and will continue to do so. He loves combining the power of analysing data with finding the missing SEO elements of an eCommerce website to achieve results that make a client go WTF (of course, in a good way!).

When Charbel's not reading every blog there is about SEO, he enjoys working out, watching sports, and catching up with friends.

Charbel Raffoul

Head of SEO Performance

Georgia Anderson

Digital PR Director

Joshua Poole

Head of Strategic Growth

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Technical SEO

Implementing Article & FAQ Schema for AI Search

Learn to implement Article and FAQ schema to boost AI search visibility, improve indexing, and increase your content's credibility with structured data.

Lawrence Hitches

10 November 2025

Learn to implement Article and FAQ schema to boost AI search visibility, improve indexing, and increase your content's credibility with structured data.

Technical SEO

Structured Data for FAQs: Using FAQ Schema for SEO

FAQ structured data can increase user experience and, most importantly, CTR. To learn how to use FAQs to your advantage, read this post.

Lawrence Hitches

9 November 2025

FAQ structured data can increase user experience and, most importantly, CTR. To learn how to use FAQs to your advantage, read this post.

Technical SEO

The Stages of Search Engine Crawling

Want to understand how search engines crawl your website so you know how to optimise it? Then you’re in the right place.

Lawrence Hitches

9 November 2025

Want to understand how search engines crawl your website so you know how to optimise it? Then you’re in the right place.

Digital PR

How to Get Your Brand Featured in Top Publications

Securing brand coverage in reputable outlets improves your credibility and reach. Find out how to tailor your approach to get big media players to notice.

Lawrence Hitches

5 November 2025

Securing brand coverage in reputable outlets improves your credibility and reach. Find out how to tailor your approach to get big media players to notice.

Digital PR

Digital PR Courses: What You Need to Know

Learn practical digital PR skills to build media relationships, boost brand visibility, and create content that gets results without the fluff.

Lawrence Hitches

5 November 2025

Learn practical digital PR skills to build media relationships, boost brand visibility, and create content that gets results without the fluff.

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In-depth SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

60%

Increase in organic traffic

32%

Organic revenue increase

“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”

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Charbel Raffoul

About Charbel

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