With over 10 years of experience in SEO, Rob has worked with household names such as Origin Energy, Specsavers, Swinburne Online, and BIG4 Family Parks, designing data-driven strategies that scale across both eCommerce and service-based brands. His expertise spans technical SEO, conversion rate optimisation (CRO), and enterprise content strategies, all with a focus on driving ROI and long-term growth.
Rob is passionate about digging deep into data to uncover opportunities, identifying the trends, gaps, and insights that can be translated into strategies delivering tangible results. Rob has previously spearheaded his own large-scale SEO campaigns, built custom reporting frameworks, and worked with brands to achieve significant improvements in rankings and conversions, such as doubling top 10 keyword visibility for Specsavers and tripling it for Swinburne Online. At the core of his approach is a belief in aligning SEO with broader business goals, combining analytics with creativity to craft solutions that unlock meaningful growth.
Outside of work, Rob enjoys cooking American-style BBQ, adventures with his family, and staying up to date in the evolving (and exciting!) blockchain technology space.
.png)
.png)
