FILL YOUR ROOMS WITH THE POWER OF SEO

Hotel SEO Services

Looking for a way to get more direct bookings? We're here to help. At StudioHawk, we understand how the right SEO services can help your business fill rooms all year round, while reducing your reliance on third-party booking agents.

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FROM SEARCH TO STAY. WE MAKE SURE TRAVELLERS FIND YOU FIRST.

With our SEO services, your no vacancy sign will always stay on.

Whether you're dealing with seasonality, or find your business is relying on third-party booking agents to fill your rooms, we can help. SEO can put your business in front of travellers and tourists, so you're the place they go to when away from home.

Book out your rooms, more often, and stop competing with other hotels and motels in your area.

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No generalists, only SEO specialists

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Get more direct bookings

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Stop relying on third-party booking agents

SPEAK WITH OUR EXPERTS TODAY

BECOME BOOKED AND BUSY ALL YEAR ROUND

Our Hotel SEO Services

From boutique hotels to national accommodation chains, we understand what hospitality businesses really need from SEO. Our specialists craft SEO strategies that help your business grow reliably, so the only surprises are guest requests.

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AI-Driven Hotel SEO for Bookings

Stay ahead of the curve with AI-powered SEO strategies that boost your hotel's visibility across traditional and AI-driven search results. Our tailored approach optimises your website to attract high-intent travellers, increase direct bookings, and reduce reliance on third-party booking platform.

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Local & Destination SEO

When travellers search for a hotel in your area, you want to appear top-of-page, not buried beneath booking platforms. We’ll optimise your site and Google Business Profile to boost map visibility, capture “near me” and destination-based searches, and drive more direct bookings. The result? More guests finding you first, and fewer commissions paid to third parties.

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Room/Amenity & Property Page Strategy

Show off your businesses' strengths with room, amenity and property pages. When a traveller searches for something your business can deliver, we'll optimise your SEO so you appear.

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Content & Copy for Hotels

We create compelling, SEO-optimised content that potential guests' questions, so they feel confident booking a stay. Become an expert in your niche, and increase bookings in the process.

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Technical SEO & Schema/ UX

Content's just part of the story. We work behind-the-scenes to ensure your technical SEO, schema, and UX are all search friendly, so you're more likely to rank for important keywords.

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Link Building & Authority Growth

High-quality backlinks are a key trust signal for search engines. We'll build the right links to help your site's authority grow, skyrocketing you up the rankings.

AUSTRALIA’S #1 HOTEL SEO AGENCY

Why choose StudioHawk for your Hotel SEO?

At StudioHawk, we specialise in hospitality SEO. Our strategies are designed to find tourists and travellers that are ready to book, keeping you busy.

Our strategies go beyond visibility. We focus on driving qualified traffic from travellers who are ready to book, not just browse. From optimising your site for high-intent keywords like “best hotels in [city]” to enhancing your Google Business Profile and local search presence, we make sure your property is seen where it matters most.

4 Steps to Growing Your Hotel Bookings with StudioHawk

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Step 1: Audit & Opportunity Discovery

We start by speaking with you, and understanding your goals for your hotel, resort, or motel. From there, we audit the current state of your SEO presence, and map out where the opportunities are to grow.

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Step 2: Strategy & Keyword Mapping

From there, we map out what keywords we want to target, and craft the strategy to match. We’ll walk you through exactly what we’re going to do, and why we’re doing it.

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Step 3: Implementation

Once everything’s mapped out, we get to work. We craft the content, update your website, and make sure your website’s search engine-friendly, so you’re more likely to rank for the right keywords.

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Step 4: Measurement & Growth

Now's the fun part - measurement and optimisation. We track the important metrics, like organic traffic, and direct bookings, and work to continually improve your business' online presence.

LOCAL CLIENT STORY

From Local Business to Industry Leader: Boosting SEO for CorePlus

Discover how we transformed CorePlus' online presence with a tailored SEO strategy. Their non-branded search clicks increased by 301% YoY, top 3 keyword rankings increased by 283%, and had a 20% increase in organic bookings YoY.

283%

Increase in Top 3 keyword rankings

301%

Increase in non-branded search clicks YoY

20%

Increase in organic bookings YoY

Read Case Study

144%

Growth in Local Store Visibility YoY

Dahlsens partnered with StudioHawk to boost its organic visibility in the competitive building supplies market, focusing on truss and frame content, local SEO, and technical improvements.

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241%

Increase in Organic Users YoY

The Cruiser Store campaign drove explosive growth in search visibility and positioned the brand as a go-to for LandCruiser accessories.

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Total Media Placements

With Woodbury Furniture’s premium craftsmanship, the digital strategy had to be stylish, data-led, and designed to elevate the brand in Australia’s competitive furniture market.

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189%

Increase in new users

From paws to page views, in a competitive enterprise space StudioHawk came out top partnering with Pet Insurance Australia on their SEO.

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24.7%

increase in organic traffic

Producing SEO content for high increases in organic traffic – the StudioHawk way!

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102%

eCommerce site: Total keywords increased by

Uncork the story of how a finely tuned SEO campaign drove significant results for one of Australia’s most iconic wine brands.

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100%

increase in organic users

Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords

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EXPLORE MORE

Australia’s Leading Hotel SEO Services

Our specialists have helped countless hotels, motels, and resorts across Australia climb Google rankings - driving more direct bookings, boosting online visibility, and building long-term search authority without relying on third-party platforms.

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AI SEO

Large language models like ChatGPT, Gemini, and Perplexity are shaking up search. But let’s be real. AI-powered content isn’t a golden unicorn and can’t perform miracles. The future of SEO with AI belongs to brands that have the SEO smarts behind them and can use Generative AI SEO strategically.

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Technical SEO

Is your current SEO holding you back? Let’s find the bottlenecks and create a strategy to get your SEO back on track. A technical SEO audit can shed some light on how to move forward.

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SEO Content Writing

Driving targeted traffic to your website, establishing trust and building authority in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, which is why our SEO Copywriting is a critical part of the process.

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Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

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Local SEO

If you sell locally, we’ll help you become the leader of the local pack with our targeted local SEO strategies that help you expand your local reach.

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Link Building & Acquisition

Our link-building campaigns build high-quality backlinks to your store, which helps improve your Google rankings.

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eCommerce SEO

Competition for shopping-related keywords is rife, so it pays to have specialists in your back pocket. At StudioHawk, you’re in good hands — our eCommerce SEO specialists have mastered what works when it comes to eCommerce SEO.

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Small Business SEO

Being a small business is an exciting thing. It can be fast-moving and competitive with different challenges day-to-day. You need a small business SEO strategy geared to your goals, and caters to your budget and your niche.

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Website Migrations

Are you shifting your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

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International SEO

A good SEO strategy has you identifying target audiences and their nuances, relating to their cultures and speaking their language. And by that, we mean more than a Google translation of your website. Start reaching a global audience with international SEO expertise at StudioHawk.

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Authority & Visibility in Search

We build your website's authority, and make you more visible to search engines. From generating high-quality backlinks to improving technical SEO, we work to make search engines happy.

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High-Intent Travel Traffic

Not all traffic is worth the same. Everything we do is designed to attract high-intent traffic from travellers and tourists, so when they search for a hotel/motel/resort in your area, you're more likely to appear top-of-page.

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More Direct Bookings, Less OTA Reliance

Stop relying on third-party booking providers. Our SEO services are designed to increase your direct bookings, so the only business taking a cut is you. That way, you can increase booking predictability, while also increasing revenue.

What our clients are saying.

We’ve been working with StudioHawk for our SEO efforts at Nutrition Warehouse, and they’ve been nothing short of amazing. The team is incredibly knowledgeable and always stays ahead of the curve with their strategies. What stands out the most is their communication – they're incredibly responsive. We’ve seen great preliminary results, and the entire team is a pleasure to work with. Highly recommend!

Heather Earl

Nutrition Warehouse

As of early 2023, we have been actively engaged with StudioHawk as our preferred SEO Agency Partner. Throughout this period, our collaboration has yielded numerous successes in both our SEO, content and technical strategies. The experience of working alongside the team, including Jenna, Lachlan, and Georgia, has been highly rewarding. Without hesitation, we wholeheartedly endorse StudioHawk as an exceptional and dependable agency.

Tyler James Velasquez

Bondi Sands

We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition. Our organic sessions have increased significantly, alongside improved search engine rankings and overall site engagement. We've relied on their expertise to prepare for key events, optimize daily operations, and tackle large-scale site projects. They have become a crucial partner in driving our long-term organic growth.

Rhyanna Cardillo

Aje & AJE ATHETLICA

I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge.

Madhu Malhotra

Officeworks

You guys worked and worked seriously hard to get us answers to complex problems. The integrity, professionalism, and the all-around good-guys vibe was a pleasure to experience. Never once did anybody on the team say no to a request, and the communication was great. StudioHawk is number one for a reason and we're glad we got to actually experience it.

Omar Ahmed

HealthEngine

The Studiohawk team are experts in the field. Are down to earth, easy to deal with and get things done.

Marco Rocha

Weber

The StudioHawk team have been trusted partners of ours over the last 2 years. Robert Chung and Nathan Tong have been particularly instrumental with the rollout of our multi-brand, multi-region website launches, with consistently excellent communication and quality outputs.

Chris Kirton

RYOBI

The team at StudioHawk have been the force to help amplify our brand growth.

Anesley Clarke

B2C Furniture

Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen.

Mathew Walker

Petstock

I totally recommend the service because of the handholding and the results. These guys are the best; you can't go wrong.

Phil Leahy

Medcart

Hotel SEO can take 6-12 months to start generating consistent results for your business. However, the timeline for everyone we work with is different, and we’ll walk you through this during our initial consultation.

Yes, over time. As your property ranks better for core and niche booking queries, more guests will find and book with you directly, reducing commissions you pay online travel agencies.

Every hotel SEO project is different, so costs will vary. We’ll work with you to create an SEO solution that works for your budget, whether you’re a boutique hotel, or a resort chain (or somewhere in between).

With hotel SEO, you have to take into account driving people to booking platforms, OTAs, and seasonality (warmer weather vs colder weather). Our SEO strategies are designed to generate more direct bookings, and protect you from seasonality.

We measure SEO ROI by tracking organic traffic to your website/booking platform, and the number of direct bookings we’re generating. That way, we can track what’s actually making a difference to your business.

We work with hotels of all shapes and sizes! Every hotel business can benefit from improving their SEO.

After pausing SEO services, you'll still experience the benefits - especially if you've been investing in them for a while. However, over time, your rankings will slip, and you'll stop seeing results.

No, we don’t guarantee #1 rankings. No good agency will guarantee #1 rankings. Instead, we’ll work to ensure you rank as high as possible for the keywords that matter to your business.

SEO Melbourne

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SEO Sydney

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SEO Brisbane

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SEO Perth

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SEO Adelaide

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SEO Hobart

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SEO Gold Coast

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SEO Sunshine Coast

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SEO Canberra

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SEO Melbourne

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SEO Sydney

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SEO Brisbane

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SEO Perth

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SEO Adelaide

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SEO Hobart

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SEO Gold Coast

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SEO Sunshine Coast

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SEO Canberra

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Hotel SEO Audit

Identify the key factors holding your hotel back in search rankings and learn how to surpass your local competitors.

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Traffic & Conversion Analysis

Discover where your most profitable guests are coming from and how to optimise your website for higher conversion rates.

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Tailored Hotel SEO Strategy

A bespoke SEO plan designed to enhance your hotel's online presence, increase direct bookings, and dominate local search results.

Client success:

283%

Increase in Top 3 keyword rankings

301%

Increase in non-branded search clicks YoY

20%

Increase in organic bookings YoY

“CorePlus strengthened its national presence with a scalable local SEO strategy, improving search visibility, boosting bookings, and supporting long-term studio expansions. ”

(No middlemen. No juniors. No sales pitches. We promise.)

Award-Winning SEO, crafted through dedication, just like the exceptional service you provide your guests

We’ve earned our share of recognition, but it's not just for display. They demonstrate that our SEO strategies drive real results, boosting visibility and growth for hotels and hospitality businesses across Australia.

So when you partner with StudioHawk, you’re teaming up with a crew that’s proven to get the job done right.

View Our Awards

As a Google Partner Specialist and a proud Board Member of the Australian Web Industry Association, we’re committed to leading the industry with integrity, creativity, and results.

Hotel SEO Services

With our SEO services, your no vacancy sign will always stay on.

Our Hotel SEO Services

Why choose StudioHawk for your Hotel SEO?

4 Steps to Growing Your Hotel Bookings with StudioHawk

From Local Business to Industry Leader: Boosting SEO for CorePlus

The #1 SEO agency choice for Australian brands

Australia’s Leading Hotel SEO Services