SUCCESS STORIES

How Sharewise Outranked Financial Giants with Smart SEO

With a growing reputation for expert-led stock analysis and investor education, Sharewise had already built a loyal community through its boutique stock advisory service and “Sip & Stocks” investor events. 

But online, the picture was different. The financial services SERP was dominated by industry titans like Morgans, The Motley Fool, and The Australian Financial Review, leaving limited visibility for smaller, independent players.
 
As investor behaviour shifted towards digital research, Sharewise saw a clear opportunity to elevate its presence and credibility online. The goal was to transform its reputation for trusted, in-person insights into a scalable, compliant, and high-performing digital brand. 
 
To make that vision a reality, Sharewise partnered with StudioHawk - tasking the agency with building organic visibility, credibility, and lead generation through precision SEO.
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97%
Growth in keyword rankings YoY
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164%
Increase in organic traffic YoY
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1222%
Increase in organic leads YoY
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About Sharewise
Sharewise is a boutique Australian stock advisory firm providing detailed, data-backed insights on ASX and global markets. The company’s mission is to empower investors - from first-time traders to high-net worth individuals - with educational, trustworthy financial content that simplifies complex market movements. 
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Operating within a highly regulated and competitive landscape, Sharewise's challenge wasn't just growth; it was earning trust and visibility without breaching compliance or blending into the financial noise,   

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The Need

Sharewise needed a partner who could help them become visible and credible in a space dominated by billion-dollar publishers. 

Their objectives were clear:

  • Increase overall keyword rankings by +20% YoY, targeting “share advisory” and ASX/US stock keywords.
  • Grow organic traffic by +20% YoY, focused on high-intent investors.
  • Generate 50-70 organic leads per month, via reports, newsletters, and gated content. 

The campaign was focused on precision and efficiency - ensuring every keyword, page, and link contributed to measurable growth.
Sharewise embraced innovation and collaboration from day one. Their commitment to delivering clear, educational content for investors allowed us to create a strategic SEO framework that continues to drive strong results.
StudioHawk Team
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The Plan
StudioHawk built a strategy that combined data-driven SEO, compliance-safe, and conversion-focused design to help Sharewise stand out in a highly regulated field. 
 
Data-Led Keyword Targeting
StudioHawk analysed paid meta - including CTR, CPC, and conversion metrics - to identify untapped organic opportunities like AI stocks, nuclear energy shares, and emerging ASX mining sectors. 
 
Building Topical Authority
We restructured Sharewise’s website around investment themes, creating content hubs for ASX, US, and Hong Kong markets, each supported by evergreen educational articles.

Compliance-Safe SEO Framework
To maintain credibility within ASIC guidelines, StudioHawk developed a “content guardrail” process ensuring every SEO article remained informative rather than advisory - helping Sharewise publish confidently and consistently. 
 
Conversion-Focused Wireframes
Each new landing page was designed like a professional report, featuring clear CTAs above the fold, interactive FAQs, and visual data, such as performance charts and infographics, to enhance engagement. 

Blending Offline & Online
Sharewise's monthly "Sip & Stocks" investor events became an SEO goldmine. StudioHawk repurposed event discussions, expert interviews, and Q&As into optimised blogs and videos that drove both trust and traffic.
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The Execution
Technical SEO
A full technical audit and site cleanup removed duplicate content, deindexed paid landing pages, and improved crawlability. The new streamlined structure helped Google better understand Sharewise's topical relevance. 

Strategic Content Rollout
We built new landing pages targeting niche investment themes supported by data-led insights. Each page was optimised with schema markup, keyword mapping, and strong internal linking for visibility and conversion. 

Engaging, Educational Content
StudioHawk transformed Sharewise's market insights into digestible, reader-friendly content, balancing technical accuracy with accessible. FAQs earned featured snippets and improved click-through rates.

Offsite SEO & Authority Building
Through targeted outreach, StudioHawk ensured placements on trusted financial and investment websites. These educational guest posts bolstered backlink authority and positioned Sharewise alongside major finance publishers. 
 
Turning Events into Evergreen Assets
Offline "Sip & Stocks" events were transformed into rich digital assets; SEO optimised videos, articles, and speaker features, blending real-world credibility with online discoverability.
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We launched conversion-led landing pages targeting high-intent investment themes, such as Best Mining Stocks ASX. Each page was designed to educate users, build trust, and inspire actions - with clear CTAs placed above the fold, engaging visuals, and compliance-safe content that balances clarity with expertise. 

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Overcoming Challenges

Competing with Industry Giants
The SERP was dominated by major publishers. By focusing on low-competition, high-intent niches, Sharewise was able to bypass saturated keywords and dominate smaller, more valuable search ecosystems.

Navigating Compliance Restrictions
Finance SEO demands caution. StudioHawk’s Compliance Content Framework ensured every article was educational rather than advisory, maintaining transparency and trust while adhering to ASIC regulations.

Building Authority from the Ground Up
With minimal backlink history, we built credibility through verified author profiles, expert citations, and strategic link placements - all reinforcing Google’s E-E-A-T signals. 

Maximising a Modest Budget
With limited spend, StudioHawk prioritised dual-purpose assets, content that ranked for key topics while acting as lead magnets. Each deliverable had to both attract and convert. 
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The Results

Keyword Growth

  • +98.6% YoY increase in overall keyword rankings 
  • Page 1 results for core financial queries: 
    • "Share advisory" (#2)
    • "Best mining stocks ASX" (#3)
    • AI stocks Australia" (#4)

Traffic & Visibility 

  • +354% YoY increase in impressions (57K 259K)
  • +173% YoY growth in clicks (789 2,100)
  • +164% YoY increase in sessions (903 2,388)

Organic Conversions 

  • +1,222% YoY growth in leads (9  199/month)
  • SEO became Sharewise's highest-converting acquisition channel 
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Conclusion
Through data-led targeting, compliance-first creativity, and seamless execution, StudioHawk helped Sharewise rise to the top three for national visibility in one of Australia’s most competitive markets. 

What began as a modest SEO investment became a sustainable growth engine, driving measurable results, trusted brand authority, and an enduring presence in the financial landscape. 

In a space ruled by big budgets, StudioHawk proved that strategy, precision, and authenticity can outperform scale. 

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