3 Different Types of SEO and how StudioHawk Rocks your SEO World with all of Them.
You have heard of the term SEO. We’re guessing you’ve heard enough about it because here you are, on StudioHawk’s page where we tell you all about SEO. But did you know there are 3 types of SEO? Did you know we’re here to help you in all areas of SEO to get you up that Google page ranking?
The three kinds of SEO are:
- On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
- Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
- Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
Let’s look into these in more detail and show you how StudioHawk helps you with all of them.
What is on-page SEO?
The short answer is all the copy on your web pages which help you rank. SEO tuned blog content, title tags, image alt-tags, internal links between relevant content.
Google still looks for keywords on your website to match the search queries it runs. From its white paper on “How Search Works”:
“Next, algorithms analyze the content of web pages to assess whether the page contains information that might be relevant to what you are looking for.
The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant. Beyond simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance”
StudioHawk has an article on how you can improve your on-page SEO.
How does StudioHawk help you with On-Page SEO?
In your monthly reports, we suggest blog article ideas. These are based on keyword research, what people are looking for in your industry, what searches are trending, and other such data.
You can take these blog suggestions and write them yourself. Or you can get the new StudioHawk Content Team to write them for you.
We also make suggestions for the copy on Product Pages and Category Pages, the meta descriptions, page titles, and more.
We’re always on the lookout for what keywords and long-tail keywords are trending and can help you rank.
What is Off-Page SEO?
Off-Page SEO strategies are actions taken away from your website. Things we can do for you where we’re not changing the content on your pages.
The biggest component of Off-Page SEO would be backlinks. This is where external websites, which are relevant to your business and have a good Page Authority, put a link on their site which leads back to you. Through this process Google transfers some of their Page Authority to your website, hence raising you up Google’s SERP.
Other off-page SEO can include:
- Social Media Marketing.
- Guest Blogging.
- Brand Building.
If you have great content but no rank then you can lose out to similar pages as you that DO have rank.
How does StudioHawk help you with Off-Page SEO?
As a pure SEO Marketing Agency, we help you with the backlink strategy. We endeavour to get your content out there and in the eyes and minds of other authoritative websites, to link back to you and to increase your Page Authority.
Our SEO experts use industry tools to find websites perfect to link back to yours, and we only involve those sites which have an awesome Page Authority. We make sure you’re getting some strong backlinks for your bucks.
Have a read here to understand more about backlinks and how they can help your ranking. And we have an article considering how many backlinks it takes to rank with Google.
What is Technical SEO?
Russ Jones from Moz says “Any sufficiently technical action undertaken with the intent to improve search results”
Technical SEO can include indexing your website in such a way that it is easier for Google’s web bots to crawl and index your site.
More technical SEO can include reducing the image file size on your site (technically on-page SEO), so your webpage loads faster.
It also includes optimising your website for mobile use. Google is rather keen on this metric for page rankings now since so many people are using mobile devices to search and navigate the web.
How does StudioHawk help you with Technical SEO?
We report on broken links, site architecture, and XML site mapping, to show you how you can make your site look better to Google’s bots, and to feel better for people when they land on your page.
We can also help you with website migration, to ensure the structure for your new site suits the Google bots, so they can index you and rank you sooner.
What are the most important SEO factors for 2021?
According to the Grow Hack Scale website, the top 10 Google SEO Ranking Factors for 2021 are:
- High-quality relevant content – On-Page SEO
- Solid Keyword Strategy – Off-Page SEO
- Trustworthy and Secure Site- Technical SEO
- High-Quality Backlinks – Off-page SEO
- Mobile Friendliness – Technical SEO
- Optimised Images – On-Page SEO
- Fast Site Speed- Technical SEO
- Great Site-wide UX- Technical SEO
- Domain Authority – Off-Page SEO
- Schema Mark up- Technical SEO
This list changes every year depending on different trends, and on the opinion of some different people. In 2020 Backlinks was third on the list for importance.
The first takeaway is that SEO is more complicated than just finding the right words and using them. While Content is number 1 on the list, there are many more factors behind that number 1 spot you need to consider.
It is only with a comprehensive combination of all 3 kinds of SEO that you will see positive results in the SEO game.
Get in touch with us if you want to know more about SEO and get yourself on board with us to soar up the Google rankings.