Best SEO Conferences to Attend in 2027

TL;DR

• These are the SEO conferences worth the trip in 2027, grouped by region, with every date checked on the event's own website on 30 October 2026.
• Asia Pacific has the busiest calendar for Australian teams: Tokyo in February, Singapore in April and Seoul in September, plus Shenzhen and Chiang Mai.
• We mark the stages StudioHawk has spoken on: brightonSEO, HiveMCR and Ahrefs Evolve.

The best SEO conferences in 2027 are brightonSEO, Ahrefs Evolve, WTSFest, SMX Advanced and FOUND in Tokyo, with a growing set of events across Asia. Below is the full list by region, with dates, cities and who each event suits.

We checked every date on the organiser's own website. Where the 2027 date is still to come, we give the last edition so you can plan around it. A few events on older lists have stopped running, so they are gone from this one.

Which SEO conferences in Asia Pacific are worth the trip?

Asia Pacific now runs an SEO event almost every quarter, and most are a short flight from Australia. They are listed in date order.

APAC Marketing Summit (AdSummits)

• When: 22 to 24 January 2027
• Where: Bengaluru, India
• Who it suits: Marketers who want AI and growth marketing broadly. Search is one topic among several.
• Website: adsummits.org

FOUND Conference Tokyo

• When: 18 to 19 February 2027
• Where: Muromachi Mitsui Hall & Conference, Nihonbashi, Tokyo
• Who it suits: SEO and AI search practitioners who want an international lineup in Asia. DemandSphere, a search data company, runs it.
• Website: foundconf.com

Ahrefs Evolve Singapore

• When: 14 to 15 April 2027
• Where: Pan Pacific Orchard, Singapore
• Who it suits: SEO and AI search teams. Ahrefs, the SEO tool company, runs it with mostly independent speakers.
• Website: ahrefsevolve.com/singapore

Phuket AI Marketing Summit (AdSummits)

• When: 22 to 24 April 2027
• Where: Centara Grand Beach Resort, Karon Beach, Phuket, Thailand
• Who it suits: AI marketing generally. This is the event that used to be the Phuket SEO Summit, so expect less pure SEO than the name once promised.
• Website: adsummits.org

Search SEOul

• When: 28 September to 1 October 2027
• Where: Seoul, South Korea
• Who it suits: SEO and AI search practitioners, with a strong international and cross-border search angle.
• Website: search-seoul.com

Shenzhen SEO Conference

• When: 2027 dates to be announced. The last edition ran 14 to 18 September 2026.
• Where: Shenzhen, China (2026 was at The St Regis Shenzhen and MGM Shenzhen)
• Who it suits: SEOs who want a multi-day event with workshops and a city programme.
• Website: shenzhenseoconference.com

Chiang Mai SEO Conference

• When: 2027 dates to be announced. The last edition ran 9 to 13 November 2026.
• Where: Chiang Mai, Thailand
• Who it suits: Affiliate and niche site SEOs. The talks lean towards ranking tactics.
• Website: chiangmaiseoconference.com

What are the best SEO conferences in the UK and Europe?

brightonSEO is the biggest UK search event, and Europe adds strong technical, international and German-language options around it.

WTSFest London

• When: Friday 19 March 2027
• Where: Barbican Centre, London
• Who it suits: Women in tech SEO, open to everyone. Senior and technical content.
• Website: womenintechseo.com/conference

SERP Conf

• When: 24 to 25 March 2027 (Sofia). A Rome edition is planned for 2027, date to be announced.
• Where: Sofia, Bulgaria
• Who it suits: Business owners and freelancers who want general SEO. Talks in English and Bulgarian.
• Website: serpconf.com

SMX München

• When: 6 to 7 April 2027, with workshops on 5 April
• Where: ICM Internationales Congress Center München, Munich
• Who it suits: Search marketers in the German-speaking market, with SEO and paid search tracks and international speakers.
• Website: smxmuenchen.de

brightonSEO

• When: 15 to 16 April 2027. A second UK edition is planned for October 2027.
• Where: Brighton, UK
• Who it suits: Everyone in search, with hundreds of talks across the whole discipline.
• StudioHawk has spoken here.
• Website: brightonseo.com

International Search Summit

• When: 13 May 2027
• Where: Barcelona, Spain
• Who it suits: Teams running SEO and paid search across several countries and languages. TransPerfect, a translation company, runs it.
• Website: transperfectdigital.com/events

HiveMCR

• When: 20 to 21 May 2027
• Where: Manchester, UK
• Who it suits: The northern UK SEO community. Good value, with a conference day and an opening party.
• StudioHawk has spoken here (May 2026).
• Website: hive-mcr.co.uk

Ahrefs Evolve London

• When: 26 to 27 May 2027
• Where: Town Hall, London
• Who it suits: SEO and AI search teams. Ahrefs Evolve's first UK edition.
• Website: ahrefsevolve.com

CAMPIXX

• When: 3 to 4 June 2027
• Where: Berlin, Germany
• Who it suits: German-speaking SEO and marketing practitioners, across five tracks over two days.
• Website: campixx.de

GEO Elite

• When: 2027 dates to be announced. The first edition is on 12 November 2026.
• Where: London, UK
• Who it suits: Heads of SEO and search, in-house and agency, focused on AI search. A small event, capped at 120 tickets.
• StudioHawk is on the speaker lineup for the first edition.
• Website: GEO Elite tickets

NESS (News and Editorial SEO Summit)

• When: 2027 dates to be announced. It usually runs online in October.
• Where: Online
• Who it suits: News publishers and editorial SEO teams.
• Website: newsseo.io

What are the best SEO conferences in the US?

The US calendar is the deepest of the three regions, and September 2027 has a clash worth planning around.

SMX Advanced

• When: March 2027 (San Diego) and September 2027 (Boston)
• Where: San Diego, California, and Boston, Massachusetts
• Who it suits: Senior SEO and paid search practitioners. Search Engine Land programmes it.

Relevance (formerly SEO Week)

• When: 6 to 8 April 2027
• Where: HALO, New York City
• Who it suits: Marketing leaders and strategists focused on AI search visibility. SEO Week changed its name to Relevance for 2027.
• Website: relevanceconf.com

SEO Spring Training

• When: April 2027
• Where: Chandler, Arizona
• Who it suits: Agency owners, freelancers and in-house marketers, with talks plus a technical day.
• Website: seospringtraining.com

WTSFest Portland

• When: Thursday 3 June 2027
• Where: Jupiter NEXT, Portland, Oregon
• Who it suits: Women in tech SEO, open to everyone.
• Website: womenintechseo.com/conference

brightonSEO San Diego

• When: 9 to 10 September 2027
• Where: San Diego Convention Center, California
• Who it suits: Everyone in search. Five stages, and one ticket also covers Hero Conf for paid search.
• Website: brightonseo.com

Ahrefs Evolve

• When: 9 to 10 September 2027
• Where: JW Marriott, Austin, Texas
• Who it suits: SEO and AI search teams. Ahrefs runs it.
• StudioHawk has spoken at Ahrefs Evolve (San Diego, 2025).
• Website: ahrefsevolve.com

Tech SEO Connect

• When: 2027 dates to be announced. The last edition ran 5 to 6 November 2026.
• Where: Durham, North Carolina, plus a free livestream
• Who it suits: Technical SEOs only. No beginner talks.
• Website: techseoconnect.com

State of Search

• When: 2027 dates to be announced. The last edition ran 19 to 20 October 2026.
• Where: Texas
• Who it suits: General and local SEO. Run by a non-profit for the Dallas Fort Worth search community.
• Website: stateofsearch.org

What does the 2027 SEO conference calendar look like?

The 2027 calendar runs from January to October, and the spring months carry the most events.

Events without a confirmed 2027 date are left out of the table.

How do you choose an SEO conference?

Choose an SEO conference by the work you do next year, then by budget and travel time.

• Match the event to your job. Tech SEO Connect suits technical SEOs. WTSFest and HiveMCR suit people who want a community. Relevance and GEO Elite suit people leading AI search work.
• Know who runs it. Ahrefs, DemandSphere and TransPerfect run their own events. The talks are good and most speakers are independent, so go, and remember who is selling.
• Plan around the September clash. brightonSEO San Diego and Ahrefs Evolve Austin both run on 9 to 10 September 2027, so pick one.
• Count the flights from Australia. Tokyo, Singapore and Seoul are a day's travel. Brighton and San Diego cost two days each way, so budget the week.
• Use the recordings. Tech SEO Connect livestreams for free, and NESS runs fully online.

If you want help turning what you learn into results, our AI SEO services start where most conference talks end.

FAQ

What is the biggest SEO conference?

The biggest SEO conference in the UK is brightonSEO, which runs in Brighton each April and October and in San Diego each September. In the US, SMX Advanced and Ahrefs Evolve draw large crowds.

Are there SEO conferences in Asia?

There are SEO conferences across Asia in 2027: FOUND in Tokyo, Ahrefs Evolve in Singapore, Search SEOul in Seoul, and the Shenzhen and Chiang Mai SEO conferences. AdSummits also runs marketing summits in Bengaluru and Phuket.

Are there free or online SEO conferences?

Free and online SEO conferences exist. Tech SEO Connect streams its talks for free, and NESS runs fully online for news and editorial SEO.

Are SEO conferences worth it?

SEO conferences are worth it when you pick one that matches your work. You learn what other teams are testing before it reaches a blog post, and you meet the people doing the work. For technical teams, a single-track event like Tech SEO Connect gives the best return. For AI search, what AI SEO involves is a good primer before you go.