Did you know that, according to The Balance Small Business, you get the benefits of an SEO strategy forever once you’ve put in the efforts to set it up? Additionally, once your SEO strategy has been successful, you have a strong competitive advantage.
If you’re asking yourself the question, “How do I get my business on Google search?” the answer is that it’s all about improving your SEO strategy.
SEO strategy can be a bit confusing, however. There’s so much you have to juggle, such as making SEO-friendly content, optimising how quickly your website loads on phones, and more.
That’s why it can help to focus on just one thing at a time. One of the ways you can improve your SEO significantly is to use Google My Business.
In this article, we’ll review what Google My Business is, how it’s used in SEO, and tips on how to improve your Google My Business. Finally, your SEO will improve and you’ll get more web traffic. Read on to learn more.
What is a Google My Business?
If you’re asking yourself the question, “What is Google My Business?” we’ll answer the question here. This online tool makes it possible for you to have a Business Profile on Google and optimise it. Here’s how Google My Business works and why it’s important.
Basically, once you’ve set up a Business Profile with Google, you’re seen officially as a business by Google. As a result, it appears on Google Maps searches and whenever anyone’s doing a local search for your type of business.
So, if you’re asking yourself the question, “What does Google My Business do?” one of the answers is that it makes it easier for people to find your business.
This is important for any local business to improve their Google My Business so that more people find their business.
You have an advantage in having a physical location because customers are specifically looking for someone nearby to help them find a service or product.
So the easier it is to find you on Google Maps or as a local business in search, the more likely it is they’ll go to your business instead of a local rival business.
How Is It Used in SEO?
Another reason it’s important for you to set up a Google My Business is that it’s important for SEO. Anytime someone searches for a local business that’s in your industry, the top searches will be websites that optimise their SEO strategy and have a Google My Business.
This is because Google actively selects local businesses when someone does a local business search.
How do they do this? They focus on providing customers with websites that are officially registered as local businesses on their back-end.
Search Engine Optimisation is all about getting your business to show up higher in results.
So if you want the person searching for local businesses to come across your business first, you’ll only have a chance of showing up first if you have a Google My Business account.
If you’re wondering, “What do I have to do when it comes to how to get my business on Google Maps?” all you have to do is get a Google My Business account.
But how about improving your Google My Business account, so you get as far up as possible in search results? We’ll review this in the next section.
Here Are Our 5 Tips You Can Use to Improve Your Google My Business
If you’re asking yourself the question, “How do I get my business on Google search?” we’ll answer that question here. We’ll also go over 5 tips for Google my Business. These include Get It Verified, Make Sure All Information is Correct, Company Description, and more.
Get It Verified
When it comes to our Google My Business tips, the first is to get your Google My Business account verified. To do this, you have to go to google.com/business. Then, click on “Start Now.” The next step is to put in your business’s name.
You will be asked additional questions.
These questions are about where you are located, delivery area information (if you deliver to customers), your business category, and your website or phone number.
Then, you’ll be asked if you want to verify your business. There are different ways to do this. They are bulk verification, instant verification, by email, by phone, and by postcard.
With all of these verification methods, you are sent a verification code you have to put in.
Instant is the fastest, though you need a Google Search Console to do this. (It is free.) Email and phone are pretty fast, and the postcard option is a little slower. Bulk verification is best if you have multiple business addresses.
Make Sure All Information Is Correct
Next, you have to make sure all your information is correct. This includes opening times, your business name, your street location, and your Google My Business category. You should also add information about your attributes (free WiFi, for example).
Upload Updated Images of Your Business
When it comes to updated images of your business, you should include images of the inside of your business and the outside. Additionally, including images of your team will make you seem more personable.
The more images you add, the more your customers will be drawn to your business.
A company description is a great way to give additional information about the business for both Google and for visitors to your Google My Business. It’s also an opportunity for you to brand yourself, showing off your business’s personality and engaging customers.
Upload Google Posts
Finally, you should upload Google Posts. This is one of the best ways to get the attention of searchers. Google Posts include promotional posts such as New Products, Offers and Deals, Special Events, and What’s New updates.
You can also include a CTA, which will make it easier, for example, to get a customer to call your business to schedule an appointment or meeting.
Want to Know More about SEO? Join Hawk Academy!
Now that we’ve answered the question “How do I get my business on Google search?” and explained how to improve your Google My Business, you may want to learn more about SEO. If so, you should join Hawk Academy.
We offer courses in digital PR, Google Analytics, Basic Keyword Research, Site Migrations, and more. Our Introduction course is totally free! Learn more about our courses here.