Beyond The Fold Podcast

Beyond the Fold is the podcast that dives into the moves that matter most in modern business. Join StudioHawk's Lawrence Hitches as he sits down with founders, marketers, and business leaders and picks their brains on creating and driving Australia's biggest brands.

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ABOUT THE PODCAST

Beyond the Fold is the podcast that dives into what matters most in modern business.

Hosted by StudioHawk’s Lawrence Hitches, each episode features candid conversations with founders, marketers, and business leaders, digging into the defining decisions, challenges, and ideas that have shaped their journeys.

From early missteps to breakthrough moments, we go beyond the headlines to uncover what really drives growth, resilience, and creativity in today’s fast-changing world.

Whether you're building a business, leading a team, or simply curious about what it takes to make bold ideas happen, Beyond the Fold is your front-row seat to the real stories and fresh perspectives.

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Kate Massey: Why AI Won’t Replace Human-led Brand Experience

Kate Massey helped scale Searchspring into a powerhouse, turning testing into a growth engine and driving sustainable tech growth. She reveals why brand experience will always outlast automation in achieving long-term success.

Mia Klitsas: How Moxie Changed Period Care Forever

Mia Klitsas turned a simple tampon tin into a movement. She shares how she built Moxie into a leading period care brand with 1.3 million TikTok followers and zero ad spend, all while reshaping the conversation around women’s health.

Kate Massey: Why AI Won’t Replace Human-led Brand Experience

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ABOUT THE HOST

Lawrence brings a sharp eye for the decisions that shape successful companies.

Lawrence Hitches is a digital marketer and SEO strategist with over a decade of experience helping businesses grow through smart, sustainable strategy.

As the host of Beyond the Fold, he brings curiosity, clarity, and a sharp eye for the decisions that shape successful companies. In each episode, Lawrence goes beyond surface-level stories to uncover what really drives progress in modern business.

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