Sophie has over 6 years of experience in SEO, and has worked with global brands from a wide range of industries, including Beauty, Insurance, SAAS, and Cyber Security. Her SEO journey began after completing her Masters in Marketing, before moving into an agency role. She made the big move to Australia from the UK to join the StudioHawk team.
Sophie has overseen multiple migrations over the years, helped new brands to rank organically, and consulted with household names to help them shift the needle.
Outside of work, Sophie enjoys baking sourdough bread, trying out new recipes, reading, walks along the beach, and watching documentaries.
About Sophie
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I love working with the Sydney team and being surrounded by Specialists - it’s a great environment where we can bounce ideas off each other and support on each other’s campaigns.
Sophie
SEO Team Leader
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Meet our other hawks....
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Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
eCommerce SEO
ne of the biggest Google ranking factors is site speed. Customers simply won’t wait another second. Here are some ways to give some juice to your store.

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ne of the biggest Google ranking factors is site speed. Customers simply won’t wait another second. Here are some ways to give some juice to your store.
eCommerce SEO
Your eCommerce store will only be found if you’re visible on Google. For that, you’ll need as many backlinks as possible. But how do you get them?

Lawrence Hitches
7 August 2025
Your eCommerce store will only be found if you’re visible on Google. For that, you’ll need as many backlinks as possible. But how do you get them?
Beyond The Fold
Jess Vassallo shares how she built a high-performing agency that can run without her, by leading with empathy, grit, and values over ego.

StudioHawk
5 August 2025
Jess Vassallo shares how she built a high-performing agency that can run without her, by leading with empathy, grit, and values over ego.
eCommerce SEO
Shopify, WooCommerce, and Magento dominate eCommerce, but your SEO strategy must adapt to each platform for maximum results

Lawrence Hitches
29 July 2025
Shopify, WooCommerce, and Magento dominate eCommerce, but your SEO strategy must adapt to each platform for maximum results
Beyond The Fold
Erin Deering on building TRIANGl, exiting at its peak, and what she’s learned launching her new brand, DEERING.

Beyond The Fold
22 July 2025
Erin Deering on building TRIANGl, exiting at its peak, and what she’s learned launching her new brand, DEERING.
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