Originally from the Central Coast, NSW, I moved to Melbourne in January 2025. Joining StudioHawk has been exciting, working with diverse clients across various industries. I love the fast-paced nature of SEO and finding new ways to drive growth.
Outside of work, I’m into sports—playing soccer, supporting Chelsea FC, or getting out on the golf course whenever I can.
Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
SEO Strategy
We go through in detail AI Overviews (Formerly the Search Generative Experience) and show different techniques to optimise for this search feature.
Lawrence Hitches
16 April 2025
StudioHawk News
StudioHawk appoints Sophie Brannon as GM & Co-Founder of its US office in Atlanta, expanding its global footprint in specialist SEO.
StudioHawk
14 April 2025
StudioHawk News
StudioHawk wins Best Large Agency & Emerging Talent at the 2025 Global Agency Awards — a huge moment for our team, values, and results-driven SEO.
StudioHawk
11 April 2025
SEO News
Boost your SearchGPT ranking with the Five Pillars: Pattern Recognition, Credibility, Relevance, Timeliness, Diversity.
Lawrence Hitches
11 April 2025
eCommerce SEO
Is your product page traffic dropping? Find out why category pages are dominating Google and how to adapt your eCommerce SEO strategy to stay ahead.
James Griffin
8 April 2025
Client success:
60%
increase in organic traffic
32%
revenue increase
“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”
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