James has worked with some of Australia’s biggest brands and enterprise SEO clients, including BCF, TAL Insurance, and Avis Budget Group, developing tailored SEO strategies that drive measurable success. He combines sharp analytical thinking with creative problem-solving to help businesses stay ahead in search.
Always keeping up with the fast-changing digital landscape, James embraces new technologies, refines processes, and automates workflows to improve efficiency. He’s a natural collaborator and loves sharing his knowledge, constantly pushing for innovation and helping those around him grow.
His work has earned him recognition at the APAC Search Awards (for BCF) and the SEMrush Awards, proving his ability to deliver outstanding results in competitive markets.
Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
eCommerce SEO
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AI
GEO helps your brand get mentioned in AI search answers, not just ranked in Google.
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eCommerce SEO
Typing is no longer in vogue. Now, everybody wants to use their voice for searching. Here’s a crash course in voice search optimisation for eCommerce.
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eCommerce SEO
If you own an eCommerce brand, you must implement eCommerce SEO. The amount of traffic, sales, customers, and brand awareness you're missing is vast.
Lawrence Hitches
21 March 2025
eCommerce SEO
To get great rankings for your online store, you have to check the essentials on a regular basis. That means doing an eCommerce SEO audit.
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20 March 2025
Client success:
60%
increase in organic traffic
32%
revenue increase
“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”
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