James Griffin

Enterprise SEO Manager
Meet James, our experienced Enterprise SEO Manager who brings a proven track record of delivering measurable growth through advanced technical SEO, data-driven insights, and strategic content optimisation. James’ expertise lies in leveraging data to drive decisions, improve efficiency through automation, and craft scalable solutions that enhance our clients’ organic visibility and performance. His focus is always on achieving meaningful outcomes that drive real business growth.
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About James

James brings extensive enterprise SEO experience to the team, developing tailored strategies for some of Australia's top leading brands such as BCF, TAL Insurance, and Avis Budget Group. His approach blends sharp analytical insights with creative problem-solving to elevate search performance and deliver measurable results.

James remains at the forefront of the ever-evolving digital landscape by embracing emerging technologies, refining processes and templates, and automating workflows to optimise efficiency. His passion for knowledge-sharing and collaboration makes him an invaluable team member, consistently driving innovation and inspiring those around him.

James’s commitment to excellence has been recognised with nominations at the APAC Search Awards (for BCF) and the SEMrush Awards, highlighting his ability to deliver outstanding outcomes for clients in highly competitive markets.

What I love about SEO is helping clients truly understand their audiences by bringing their data to life. It’s all about using those insights to drive smarter decisions and create real impact.
James Griffin
Enterprise SEO Manager

Meet our other hawks....

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Lawrence Hitches
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Hendrick Lai
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