Charbel Raffoul
Head of SEO Performance
My journey into digital marketing started when I discovered something called SimilarWeb, which is an online tool used to spy on competitors’ websites. I would find myself never concentrating in class once I began to dabble in this tool (safe to say I learned a lot from lectures).
staff profiles_charbel_1

About Charbel

Fast forward a few years later, I found an opening for StudioHawk so I decided to write them a 700-word blog about SEO to stand out from the crowd and it worked! Now here I am writing a bio about myself and how I wrote a blog and got here (okay, enough writing now).

 

My favourite part about SEO is working on eCommerce websites, as I think they have disrupted many industries and will continue to do so. I love combining the power of analysing data with finding the missing SEO elements of an eCommerce website to achieve results that make a client go WTF (of course, in a good way).

 

When I’m not reading 10 blogs a day about SEO, I enjoy working out, watching sports, and catching up with friends.

Meet our other hawks....

Lawrence Hitches
Lawrence Hitches
General Manager
Hendrick Lai
Hendrick Lai
Head of Operations
Jenna Samuel
Jenna Samuel
Learning & Development Lead

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.
eCommerce SEO
Shopify is a great platform for eCommerce sites. Maximise its user-friendly functionality with help from our guide to SEO for Shopify.
Lawrence Hitches
14 November 2024
Google
White hat SEO is the tactics and techniques that are ethical, integral, and follow along with Google's terms and conditions.
Lawrence Hitches
14 November 2024
Content Marketing
If you want to increase your website traffic, then you can't miss these 5 tips on how to write a blog article for SEO and why you need an SEO copywriter.
Harry Sanders
14 November 2024
Technical SEO
What is an SSL certificate and how does it affect HTTP vs HTTPS? Answers to your questions and everything you need to know about SSL certificates.
Lawrence Hitches
14 November 2024
Google
Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
12 November 2024
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