Charbel Raffoul

Head of SEO Performance

Charbel's journey into digital marketing started when he discovered something called SimilarWeb, which is an online tool used to spy on competitors’ websites. He would find himself never concentrating in class once he began to dabble in this tool (safe to say he learned a lot in lectures).

About Charbel

Fast forward a few years later, Charbel found an opening for StudioHawk so decided to write a 700-word blog about SEO to stand out from the crowd and it worked! Today, Charbel is an integral part of the StudioHawk leadership team, working with clients to ensure their experience with us is the best it can be.

His favourite part about SEO is working on eCommerce websites, Charbel has found they have disrupted many industries and will continue to do so. He loves combining the power of analysing data with finding the missing SEO elements of an eCommerce website to achieve results that make a client go WTF (of course, in a good way!).

When Charbel's not reading every blog there is about SEO, he enjoys working out, watching sports, and catching up with friends.

Charbel Raffoul

Head of SEO Performance

Georgia Anderson

Digital PR Director

Joshua Poole

Head of Strategic Growth

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

eCommerce SEO

Site Speed for eCommerce (10 Must-Know Tips)

ne of the biggest Google ranking factors is site speed. Customers simply won’t wait another second. Here are some ways to give some juice to your store.

Lawrence Hitches

14 August 2025

ne of the biggest Google ranking factors is site speed. Customers simply won’t wait another second. Here are some ways to give some juice to your store.

eCommerce SEO

10 Ways to Build Links For Your eComm Store

Your eCommerce store will only be found if you’re visible on Google. For that, you’ll need as many backlinks as possible. But how do you get them?

Lawrence Hitches

7 August 2025

Your eCommerce store will only be found if you’re visible on Google. For that, you’ll need as many backlinks as possible. But how do you get them?

Beyond The Fold

How Jess Vassallo Is Redefining What an Agency Can Be

Jess Vassallo shares how she built a high-performing agency that can run without her, by leading with empathy, grit, and values over ego.

StudioHawk

5 August 2025

Jess Vassallo shares how she built a high-performing agency that can run without her, by leading with empathy, grit, and values over ego.

eCommerce SEO

SEO for eCommerce Platforms (Shopify, WooCommerce, Magento)

Shopify, WooCommerce, and Magento dominate eCommerce, but your SEO strategy must adapt to each platform for maximum results

Lawrence Hitches

29 July 2025

Shopify, WooCommerce, and Magento dominate eCommerce, but your SEO strategy must adapt to each platform for maximum results

Beyond The Fold

Erin Deering: 7 Lessons on Building a Cult Brand

Erin Deering on building TRIANGl, exiting at its peak, and what she’s learned launching her new brand, DEERING.

Beyond The Fold

22 July 2025

Erin Deering on building TRIANGl, exiting at its peak, and what she’s learned launching her new brand, DEERING.

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In-depth SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

60%

increase in organic traffic

32%

revenue increase

“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”

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Charbel Raffoul

About Charbel

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