FREE SEO MIGRATION WHITE PAPER DOWNLOAD

A Practical Guide To SEO Website Migrations

Website migrations are one of the biggest SEO risks a business can face.

Even a small mistake can lead to lost rankings, traffic drops, and stalled revenue. This white paper gives you a clear framework to plan, launch, and recover without sacrificing visibility of performance.

This is what's included:

SEO Migration Readiness Check
Redirect Mapping Frameworks (with examples)
Launch-Day QA Template for SEO Teams
Post-Migration Monitoring Guide
Common Mistakes and How to Avoid Them

STAY VISIBLE THROUGH CHANGE

Planning a migration? Make sure SEO is part of the plan.

Website rebuilds are more than design upgrades. They're moments where SEO performance can be lost or protected. Even small changes to your URLs, site structure, or internal links can impact how search engines crawl and index your pages.

This white paper gives you the complete framework to migrate without sacrificing visibility and shows you how to keep your traffic and revenue intact.

What You’ll Take Away

How to assess SEO risks before a migration

Learn how changes to URLs, structure, or platforms can affect rankings, and what to audit before any work begins.

A step-by-step redirect mapping process

See how to build a clean, one-to-one redirect map that preserves search equity and avoids common mistakes.

Launch-day QA and post launch monitoring

Use checklists to guide technical checks, crawl validation, and tracking setup before and after your site is live.

What to keep consistent across CMS or domain changes

Find out what SEO signals matter most and how to carry them over when redesigning or replatforming.

The most common migration mistakes

Understand where teams typically go wrong and what to fix early to avoid traffic loss.

How to recover rankings and traffic faster

Follow a recovery framework that stabilises performance within 8 to 12 weeks of launch.

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