A VISUAL FRAMEWORK FOR AI-DRIVEN BUYERS

Free download: The New Consideration Era Map

Modern buyers no longer move through linear funnels. With AI surfacing credibility signals from platforms like Reddit, Trustpilot, and YouTube, the way customers evaluate brands has fundamentally changed.

This visual framework maps the new consideration journey across B2B and B2C — highlighting the key signals that influence visibility in AI search, and where trust is built (or lost) in today’s marketing landscape.

Fill out the form, and we’ll email the map directly to you!

Why does this matter for your brand?

AI shapes buyer discovery

Customers now find brands through LLMs, not just traditional search.

Trust signals drive visibility

Reviews, mentions, and authority indicators influence AI-generated answers.

Off-site content affects rankings

Reddit threads, TikTok reviews, and YouTube explainers shape how your brand is perceived.

Community validation beats brand claims

Buyers believe what others say, not what you say about yourself.

Brand ecosystems need to be everywhere

You must show up across platforms where AI pulls credibility.

Decision cycles are faster and more distributed

Purchases happen earlier and with less direct interaction — meaning your off-site presence must do the heavy lifting.

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