How to Rank in AI Search with Answer Engine Optimisation (AEO)

Search has changed, but most brands haven’t caught up yet

Over the past year, we’ve seen a quiet revolution unfolding in how people search online. Tools like ChatGPT, Perplexity, and Google Gemini are no longer just fringe experiments, they’re mainstream platforms shaping how users find and consume information. And they don’t behave like traditional search engines.

They don’t just list websites. They generate answers.
They don’t drive clicks. They satisfy queries on the spot.
They don’t reward keyword stuffing. They favour clarity, structure, and trust.

If you’re not part of the answer, you’re invisible

In this new world, showing up on Page 1 doesn’t guarantee visibility. Your content needs to be part of the answer itself. That’s where Answer Engine Optimisation (AEO) comes in.

At StudioHawk, we’ve put in the work to study how AI-driven platforms discover and cite content, and more importantly, how brands can adapt. This new white paper brings together everything we’ve learned: a practical, straight-talking guide to help you rank in AI search.

What you’ll learn

• How ChatGPT, Gemini, and Perplexity work behind the scenes

• The rise of “query fan-out” and why specificity now beats broad targeting

• What AI citation looks like and how to earn it

• Real tactics you can implement to get your content AI-ready

• What metrics matter in this new era (spoiler: it’s not just traffic)

Whether you’re an SEO specialist, marketing leader, or founder trying to stay visible in shifting search results, this white paper gives you a roadmap. 

Download the full white paper now

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