If you’re part of a large business, the word “enterprise SEO” is probably getting thrown around a lot in the boardroom.
It’s for good purposes also. The returns from this marketing channel are immense. In fact, much better than a lot of marketing channels out there, including SEM, paid social, display, and more.
However, before you dive headfirst into enterprise SEO, you should understand these key statistics so you can accurately plan your strategy.
57% of Professionals Believe Quality Content Creation is Essential for SEO
Whether you like it or not, quality content is the foundation of enterprise SEO.
It’s the start of your funnel. It helps your target audience understand who you are, what you know, and what you offer.
And it’s for this reason 57% of professionals believe quality content creation is VERY important for SEO.
75% of Large Enterprises Now Outsource SEO Tasks
Outsourcing is up 14% since 2021, as 75% of large enterprises suggest they outsource their content marketing efforts (including SEO).
Though great, 65% of these respondents suggest that the biggest problem they have with outsourcing is finding partners with topical expertise.
45% of Enterprises Invest Over $20,000 Monthly on SEO
Almost half (45%) of enterprise-level companies invest more than $20,000 a month. This suggests that a lot of businesses with large websites (websites with over a thousand pages), understand the advantages SEO brings.
Organic Search is One of The Best Channels for Conversion Rate
For both B2B and B2C, organic search brings in some of the best conversion rates compared to other marketing channels.
According to research by First Page Sage, SEO has a conversion rate at 2.10% for B2C and 2.60% for B2B. This is much greater than other marketing channels such as SEM, PPC, Paid Social, Display Ads, Influencer Marketing, Online PR, Webinars, and more.
Source: First Page Sage
50% of B2B Marketers Manage Content Requests Through a Centralised Team
With larger companies (companies with 100 or more employees), 50% of content requests have to go through a centralised team.
Source: Content Marketing Institute
This makes sense as most marketers, 57%, say creating the right content for their audience is a challenge.
70% of Companies that Succeed in Content Marketing Measure ROI
70% of companies that are successful in content marketing, marketing through social and SEO, measure ROI.
This just goes to show how important measuring your content creation efforts are. Without knowing what content is bringing in revenue, you’re unable to duplicate these efforts for continued success.
Alongside this, content marketing is highly successful. 97% of companies actually say they’ve had some type of success with their content marketing efforts.
Large Corporations Produced an Average of 118 Videos in 2023
In 2023, large companies also created a lot of video content. In total, these companies made an average of 188 videos.
This is much more than medium-sized companies who created 84 and small-sized companies that created 15.
We can imagine that this is due to new SEO algorithm updates. In fact, 70% more traffic went to articles and blog posts that had at least one video. As an added extra, articles with images get 94% more views. This goes to show the importance of visual content with SEO.
35% of Companies Have Integrated AI, While 42% Are Exploring Its Potential
Most companies are planning to use AI one way or another. According to IBM, 35% of companies are already using it while 42% are considering exploring it.
A lot of SEO specialists, 18.7%, also believe that AI and machine learning will change the SEO industry. And it already has. 40% of marketers have suggested that they’ve seen a 6% to 10% increase in revenue after using AI for SEO.
9.3% of Companies Cite Scaling SEO as a Major Challenge
In the Search Engine Journal State of SEO 2025 report, they suggest that 9.3% of businesses say scaling is their biggest SEO barrier.
We can imagine this is because 19.4% of businesses struggle with SEO budgeting and resources. 18% are also having difficulty following Google algorithm updates.
Source: Search Engine Journal
When you combine these figures, it clearly showcases a few issues. Businesses are finding it hard to scale because of budgeting, resources, and constant (and complex) algorithmic updates.
64.82% of Google Searches in 2020 Resulted in Zero Clicks
Most searches on Google don’t even result in a click. 64.82% result in zero clicks while 33.59% of them result in organic clicks.
Source: SparkToro
This goes to show the power of featured snippets. Snippets, in particular, that don’t require a click. For example, paragraph, list, table, and video snippets. These can fulfil the user’s intent without them needing to actually visit your website.
91.45% of Search Volumes in Google Ads Keyword Planner Are Overestimates
Large enterprises shouldn’t be relying on free keyword research tools like Google Ads Keyword Planner.
In the latest research from Ahrefs, they suggest that 91.45% of search volumes on the keyword planner are overestimates.
Source: Ahrefs
Though it’s not verified, we assume that some SEO tools are more accurate. Tools like Ahrefs, for example. They have the most active bot compared to all SEO tools.
Nearly 95% of Pages on the Web Have No Backlinks
Backlinko suggests that most pages, 95%, have zero backlinks. However, backlinks are one of the biggest SEO ranking factors.
As a large company, you can generate a lot of backlinks, both naturally and unnaturally. And as most people are clearly struggling with this, it gives you the opportunity to claim this ranking power.
Source: Backlinko
Only 33% of Websites Pass Core Web Vitals Thresholds
An important area of SEO is technical SEO. However, only 33% of websites pass the core web vital threshold.
Not only this, the latest research from Search Engine Journal, actually suggests that most SEOs have a technical SEO skill gap.
Yet, despite this, it’s clearly an important area that all websites, including enterprise websites, should focus on.
It’s actually going to be a top focus for many websites in the next 12 months:
Source: Search Engine Journal
This is just behind “better aligning content with E-E-A-T & intent”, which suggest that between 2024 and 2025, technical SEO will be a key ranking factor.
94.74% of Keywords Get Ten or Fewer Monthly Searches
Most searches, 94.74%, get ten or less searches a month.
Source: Ahrefs
Typically, these are long-tail keywords that are easy to rank for. Keywords that small to medium-sized websites are targeting.
Head keywords, however, are what enterprise companies should be targeting. These are keywords that are shorter in length. They’re also harder to rank for and have a huge search volume.
Voice Assistants Will Reach 8.4 Billion Units by 2024
According to Statista, there will be 8.4 billion voice assistants by 2024. To put that into perspective, at the time of writing this post, that’s more voice assistants than actual humans worldwide.This suggests a switch in SEO strategies for both smaller and enterprise-sized websites. It’ll become a popular method of receiving information, so websites need to optimise their websites for the latest voice search algorithms.
Nearly 59% of Global Website Traffic Comes from Mobile Devices
Over half of all searches are made on a mobile device, suggesting the need for properly mobile-optimised websites.
Not only this, because of Google’s new mobile-first indexing, Google will now favour websites that are optimised for mobile rather than desktop.
Final Word
As you can see, enterprise SEO will continue to change as businesses adapt to new algorithm updates, user behaviours, and technology.
For most enterprise businesses, businesses with 100+ employees, SEO is still an important marketing channel. The ROI available is huge and something that most industries can take full advantage of.
Alongside this, the competition gap is getting wider and wider. Most websites are failing core ranking metrics, such as the core web vitals and backlinks, leaving a gap available for larger websites to come in.
There are still challenges, however. Enterprises are struggling with scaling their efforts. But if you can overcome this challenge, your website can drive significant results.
