Beyond The Fold Podcast

Beyond the Fold is the podcast that dives into the moves that matter most in modern business. Join StudioHawk's Lawrence Hitches as he sits down with founders, marketers, and business leaders and picks their brains on creating and driving Australia's biggest brands.

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ABOUT THE PODCAST

Beyond the Fold is the podcast that dives into what matters most in modern business.

Hosted by StudioHawk’s Lawrence Hitches, each episode features candid conversations with founders, marketers, and business leaders, digging into the defining decisions, challenges, and ideas that have shaped their journeys.

From early missteps to breakthrough moments, we go beyond the headlines to uncover what really drives growth, resilience, and creativity in today’s fast-changing world.

Whether you're building a business, leading a team, or simply curious about what it takes to make bold ideas happen, Beyond the Fold is your front-row seat to the real stories and fresh perspectives.

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In this episode, Jess shares how she started an agency with no prior experience, built systems that allow her team to thrive independently, and why educating clients is key to lasting partnerships. 
She also reveals how leading with kindness became her superpower and why she's redefining what agency life can look like.
We talk about building a business without burnout, the importance of trust, and how to scale with balance and purpose.
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Jess Vassallo: On Leading with Empathy, Not Ego

"They didn't call me once while I was on holiday. And I loved that."

Jess Vassallo went from executive assistant to founder of Evocative Media, a powerhouse e-commerce performance agency built on values, trust, and sustainability - not hustle culture.

In this episode, Jess shares how she started an agency with no prior experience, built systems that allow her team to thrive independently, and why educating clients is key to lasting partnerships.

She also reveals how leading with kindness became her superpower and why she's redefining what agency life can look like.

We talk about building a business without burnout, the importance of trust, and how to scale with balance and purpose.

Jess Vassallo: On Leading with Empathy, Not Ego

"They didn't call me once while I was on holiday. And I loved that."

Jess Vassallo went from executive assistant to founder of Evocative Media, a powerhouse e-commerce performance agency built on values, trust, and sustainability - not hustle culture.

In this episode, Jess shares how she started an agency with no prior experience, built systems that allow her team to thrive independently, and why educating clients is key to lasting partnerships.

She also reveals how leading with kindness became her superpower and why she's redefining what agency life can look like.

We talk about building a business without burnout, the importance of trust, and how to scale with balance and purpose.

Erin Deering: The Truth About Building a Cult Brand

Erin Deering, co-founder of global swimwear phenomenon TRIANGl and now founder of her new fashion label, DEERING.

Erin opens up about building a $200M cult brand from scratch, pioneering influencer marketing before it had a name, and what happened when she walked away from the business.

Lawrence brings a sharp eye for the decisions that shape successful companies.

Lawrence Hitches is a digital marketer and SEO strategist with over a decade of experience helping businesses grow through smart, sustainable strategy.

As the host of Beyond the Fold, he brings curiosity, clarity, and a sharp eye for the decisions that shape successful companies. In each episode, Lawrence goes beyond surface-level stories to uncover what really drives progress in modern business.

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