FREE WHITE PAPER DOWNLOAD

Answer Engine Optimisation (AEO): A Practical Guide to Ranking in AI Search

A practical guide to staying visible in AI-powered search. Learn how to get your content cited by tools like ChatGPT, Gemini, and Perplexity, so you’re not just ranking, you’re part of the answer.

GET AHEAD IN THE AI EVOLUTION

Think you’re optimised for search? AI has other ideas.

The way people search is shifting fast. Tools like ChatGPT, Perplexity, and Gemini don’t just list results; they generate answers. That means your content needs to do more than rank. It needs to be part of the response. This white paper breaks down exactly how to make that happen.

What You’ll Take Away

How AI search tools

Understand how platforms like ChatGPT, Gemini, and Perplexity generate answers,and what that means for your SEO strategy

Why traditional SEO isn’t enough anymore

Learn why keywords and backlinks alone won’t get you cited in AI-generated results.

How to optimise for query fan-out

Discover how to structure your content so it’s picked up as part of multi-part answers in AI search.

Fast, practical wins to boost visibility

Get a checklist of high-impact actions to make your site AI-ready toda

The metrics that matter in the AI era

Track the right indicators to measure success in a world where clicks are disappearing

How AI search tools

Protect your brand voice in AI answers. Ensure your messaging stays accurate and on-brand when AI tools summarise or cite your content.

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