A trained editor with a Masters of Publishing & Communications from the University of Melbourne – and a very keen interest in SEO – Rachel brings to StudioHawk a wealth of strong editing, writing, digital marketing, and project management skills from multiple publishing and arts organisations.
As a Junior SEO Specialist, Rachel’s main focus is evaluating websites: analysing how to optimise the user experience by assessing technical on-site, off-site, local SEO, and on-page issues. Fundamentally, she is interested in how to connect users with the information or services they seek – in the best way possible.
Rachel feels very at home at StudioHawk, and is excited to become further consumed in the fundamentals of SEO, as well expanding her expertise into specialising in content recommendations, and consolidating her editorial background into writing and editing for the online space.
When she’s not auditing your website, Rachel lives her best brunch life, plays with her beloved Golden Retriever Maple (Syrup), sings, watches many movies, fantasises about returning to Europe, and powerwalks (or cycles) the Merri Creek Trail.